Leaders in the publishing space face a variety of challenges, some of which are universal regardless of which industry they hail from. At Publisher Forum Coronado Island, we gathered a group of these leaders to learn more about what opportunities they are looking forward to and what challenges they are…
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In an auction to purchase MediaMath, Infillion emerged as the highest bidder with a whopping $22 million bid. According to Business Insider, Infillion plans to restore the DSP, recruit former MediaMath employees, and seek out former clients such as Macy's, Sanofi, and Staples.
Read MoreAdMonsters August 24, 2023 Identifying the Broken Publisher Revenue Model to Create New Opportunities At PubForum Coronado, Jon Roberts told attendees don't be afraid to take risks and try new things. We see this through Roberts’ unique career journey and his assistance in shifting Dotdash Meredith to focus on…
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When Rachael Savage, Senior Vice President, Ad Revenue Operations, Hearst, dropped the phrase Ops is Strategic, during our fireside chat (Growing Your Career Through the RevOps Ranks) with Brooke Edwards-Plant, VP Global Ad Ops & Revenue Platforms, Condé Nast, at Publisher Forum Coronado Island, it was like a mic drop…
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In his session at PubForum Coronado, Jared Collett, Sr. Director of Ad Operations at Major League Fishing, defined ChatGPT as an AI language model developed by OpenAI. While experts still have a lot of experimentation, testing, and regulation ahead for ChatGPT and other generative AI applications, the benefits are undeniable.
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At PubForum Coronado, Jon Roberts told attendees don't be afraid to take risks and try new things. We see this through Roberts’ unique career journey and his assistance in shifting Dotdash Meredith to focus on improving user experience instead of bombarding users with ads.
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From reading this news, it's clear that Amazon doesn't yet know what its SSP will do. The job listings make it clear that candidates will have wide-ranging freedom to reimagine a new world and to pioneer novel experiences for publishers to sell video, audio, and display ads.
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Too many brands have only cast their focus inward when it comes to sustainability, diversity and inclusion, and purpose. And that's a massive missed opportunity. Purpose-driven organizations grow three times faster, on average, than non-purpose-driven ones, and 82 percent of consumers are making purchase decisions with purpose in mind. Today, tying…
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Over the past few years, we’ve seen a pivot towards AVOD as consumers reduced the number of paid subscriptions to streaming services once lockdown orders were lifted. Without new content, will consumers have an incentive to tune in, or will they move on to other activities, resulting in less inventory…
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Janes is a veteran in ad tech. Along with his Head of Product role at AdButler, he is a member of the Acceptable Ads Committee and multiple IAB Councils. Recently, he sat down with AdMonsters to talk about the importance of direct relationships between publishers and buyers and how to…
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