see also: sponsorship — agenda Publisher Forum US XVI was held , at the in Registration Agenda The conference format for AdMonsters XVI will run three full days, beginning with a Sunday evening reception and concluding on Wednesday about 5pm. Conference proceedings are open to members only (i.e. closed to…
Read MoreAdMonsters IX was held August 17-20, 2003, at the 5th Avenue Suites Hotel in Portland, Oregon. We had 53 member attendees from companies including: ABC, About.com, AOL, Ask Jeeves, AtomShockwave, CMP Media, CNN, CNet, Cox Newspapers, Discovery.com, Disney, eBay, Edmunds.com, ESPN, GameSpy, Homestore, IGN, MSN, MTV, The New York Times,…
Read Moresee also: registration — sponsorship — agenda — travel AdMonsters Europe V was held September 14-16, 2005, at the , in partnership with IAB Europe. Downloadable AdMonsters Europe V e-brochure We had 40 publisher attendees from 29 companies, including Aftonbladet nya medier, AOL Europe, AOL France, AOL U.K., Bonnier…
Read More
Last week was the second US Publisher Forum of the year and this time the setting was Portland, Oregon. The event had a special vibe to it in part because of the setting (Portland prides itself on being different), the number of people (the event was sold out) and the…
Read More
This past Wednesday we co-hosted with IASH our first Network Ad Ops Forum in London and I think everyone would agree it was a great success. Considering that it was a first time event and over 70% of the attendees were attending their first Admonsters event, it was great to…
Read More
When looking at ways to improve upon scalability and the level of client services, one must weight the options of centralized vs. decentralized Ad Operations Department. If you work in an organizational structure that has multiple sales offices in various locations (satellite offices), decentralizing Ad Operations can make sense. If…
Read More
Surprise! Your company just released a new ad-supported product without the knowledge of ad operations. Better hurry and get those ad tags deployed, so you can get rid of those blank ad spaces! To avoid this unwelcome turn of events, it is essential to take proactive management of the whole…
Read More
I went to one of my traffickers to get the scoop on a major campaign that had been canceled. "Yeah," he said, "the cancellation order just came through. No reason given." I started to walk away when he said, "I knew it wasn't going to work anyway." He then went…
Read MoreOutsourcing is increasingly under review by many publishers for all aspects of their business, including ad operations. If you do decide to go with an outsourcer, one of the major challenges is designing and implementing the service level agreement, or SLA. The SLA is meant to define success metrics, help govern…
Read MoreThe Wall Street Journal is one of the latest to point out that the field of ad networks is overcrowded. Expect a steady stream over the next number of months of ad networks closing their doors, laying people off or consolidating. For ad operations it's important to prepare for the…
Read More