Publisher Forum EU V

Registration opens June 13, 2005

Registration ends August 31, 2005 at 12:00 am

see also: registrationsponsorshipagendatravel

AdMonsters Europe V was held September 14-16, 2005, at the ,
in partnership with IAB Europe.


Downloadable AdMonsters Europe V e-brochure

We had 40 publisher attendees from 29 companies, including Aftonbladet nya medier, AOL Europe, AOL France, AOL U.K., Bonnier Publications, Channel 4 Television, CNET Networks, ESPN International, AG, Future Publishing,, Investec / Cofina, iTV Online, Lycos Europe, Matrix (Virgilio), Manzoni, MSN EMEA, NewsInternational / Times Newspapers Ltd.,, RCS Media Group, Europe, Scout24 Media, Telecom Italia, telegraaf, Telegraph Group Ltd, Tiscali, Wanadoo, and Yahoo! This is the largest and most diverse AdMonsters Europe group yet, with representatives from at least nine different countries across Europe.

Some feedback from publisher delegates at past AdMonsters Europe events:

“Definitely the most productive conference I attend.”
“Really useful. Totally focused on the issues affecting
myself and my team. Great forum to develop adops teams.”
“The most interesting conference I have attended.
A great opportunity to share opinions and best practice issues with other

“I was extremely impressed… MUCH better than any other event I
have been to.”
“Much more beneficial than many of the other so called ‘sales’ conferences
I have attended.”
“very enlightening”
“The open nature of the event means you get and give real insight
into the big issues…”
“very useful – open discussions – very high skill level of attendees”

More feedback here


Please see AdMonsters sponsorships for information on our sponsorship programs.

Final Agenda

All conference proceedings are open to members only
(i.e. closed to sponsors) unless specifically noted below.

Wednesday, September 14, 2005

18:00 to 20:00 Cocktail reception

20:00 Dinner at La Cantina

Thursday, September 15, 2005

8:00 to 9:00 Breakfast

9:00 to 9:30 Welcome to AdMonsters Europe V — Bowen Dwelle, AdMonsters Chairman

9:30 to 10:00 Member Introductions

10:00 to 10:30 Welcome to Milan and recap 2005 IAB Europe Initiatives – Layla Pavone (IAB Europe)

10:30 to 11:00 Morning break

11:00 to 11:30 Report from AdMonsters XIII – Matt O’Neill, AdMonsters

11:30 to 12:15 Case Study: Ad Serving Technology Selection – AOL Europe

12:30 to 13:30 Lunch

13:30 to 14:15 Best Practices in Inventory Management, Yield Optimization, and Pricing Strategy – ITV

These sessions are open to sponsors as noted below:

14:45 to 15:45 Platinum Sponsor Workshop (TrafficMac / Operative)

16:00 to 17:00 Gold and Platinum Sponsor Panel

18:30 to 20:00 “Speed Dating” cocktail reception all sponsors

20:00 to 22:00 Dinner at Taverna Visconti

Friday, September 16, 2005

8:00 to 9:00 Breakfast

9:00 to 9:30 AdMonsters Group Business

9:30 to 10:30 Data Analysis and Internal Metrics for Ad Ops Productivity – Yahoo

10:30 to 11:00 Morning break

11:00 to 12:00 URL-based Ad Server “Tagging” – Lycos Europe

12:00 to 13:30 Lunch

13:30 to 14:15 What to do about cookies? – Danny Meadows-Klue and Bowen Dwelle

14:15 to 15:00 Case Study: Behavioral & Audience-based Targeting – Web.DE

15:00 to 15:20 Afternoon break

15:20 to 16:00 AdOps Best Practices, Policies & Workflow – AOL UK

16:00 to 16:45 2006 IAB Europe Standards and Best Practices discussion and prioritization – Danny Meadows-Klue (IAB Europe)

16:45 to 17:00 Closing; Conference concludes

All conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted above.

Location and Travel

  • Milan Malpensa Airport: MXP
  • Milan Linate Airport: LIN
  • Ciao Milano

Please plan to arrive on site no later than 6pm on Wednesday evening, and
to depart the conference venue no earlier 5pm on Friday.