Publisher Forum EU V
September 14, 2005
Registration opens June 13, 2005
Registration ends August 31, 2005 at 12:00 am
see also: registration — sponsorship — agenda — travel
AdMonsters Europe V was held September 14-16, 2005, at the ,
in partnership with IAB Europe.
Downloadable AdMonsters Europe V e-brochure 
We had 40 publisher attendees from 29 companies, including Aftonbladet nya medier, AOL Europe, AOL France, AOL U.K., Bonnier Publications, Channel 4 Television, CNET Networks, ESPN International, freenet.de AG, Future Publishing, Handbag.com, Investec / Cofina, iTV Online, Lycos Europe, Matrix (Virgilio), Manzoni, MSN EMEA, NewsInternational / Times Newspapers Ltd., Onet.pl, RCS Media Group, Reuters.com Europe, Scout24 Media, Telecom Italia, telegraaf, Telegraph Group Ltd, Tiscali, Wanadoo, web.de and Yahoo! This is the largest and most diverse AdMonsters Europe group yet, with representatives from at least nine different countries across Europe.
Some feedback from publisher delegates at past AdMonsters Europe events:
“Definitely the most productive conference I attend.”
“Really useful. Totally focused on the issues affecting
myself and my team. Great forum to develop adops teams.”
“The most interesting conference I have attended.
A great opportunity to share opinions and best practice issues with other
publishers.”
“I was extremely impressed… MUCH better than any other event I
have been to.”
“Much more beneficial than many of the other so called ‘sales’ conferences
I have attended.”
“very enlightening”
“The open nature of the event means you get and give real insight
into the big issues…”
“very useful – open discussions – very high skill level of attendees”
Sponsorship
Please see AdMonsters sponsorships for information on our sponsorship programs.
Final Agenda
All conference proceedings are open to members only
(i.e. closed to sponsors) unless specifically noted below.
Wednesday, September 14, 2005
18:00 to 20:00 Cocktail reception
20:00 Dinner at La Cantina
Thursday, September 15, 2005
8:00 to 9:00 Breakfast
9:00 to 9:30 Welcome to AdMonsters Europe V — Bowen Dwelle, AdMonsters Chairman
9:30 to 10:00 Member Introductions
10:00 to 10:30 Welcome to Milan and recap 2005 IAB Europe Initiatives – Layla Pavone (IAB Europe)
10:30 to 11:00 Morning break
11:00 to 11:30 Report from AdMonsters XIII – Matt O’Neill, AdMonsters
11:30 to 12:15 Case Study: Ad Serving Technology Selection – AOL Europe
12:30 to 13:30 Lunch
13:30 to 14:15 Best Practices in Inventory Management, Yield Optimization, and Pricing Strategy – ITV
These sessions are open to sponsors as noted below:
14:45 to 15:45 Platinum Sponsor Workshop (TrafficMac / Operative)
16:00 to 17:00 Gold and Platinum Sponsor Panel
18:30 to 20:00 “Speed Dating” cocktail reception all sponsors
20:00 to 22:00 Dinner at Taverna Visconti
Friday, September 16, 2005
8:00 to 9:00 Breakfast
9:00 to 9:30 AdMonsters Group Business
9:30 to 10:30 Data Analysis and Internal Metrics for Ad Ops Productivity – Yahoo
10:30 to 11:00 Morning break
11:00 to 12:00 URL-based Ad Server “Tagging” – Lycos Europe
12:00 to 13:30 Lunch
13:30 to 14:15 What to do about cookies? – Danny Meadows-Klue and Bowen Dwelle
14:15 to 15:00 Case Study: Behavioral & Audience-based Targeting – Web.DE
15:00 to 15:20 Afternoon break
15:20 to 16:00 AdOps Best Practices, Policies & Workflow – AOL UK
16:00 to 16:45 2006 IAB Europe Standards and Best Practices discussion and prioritization – Danny Meadows-Klue (IAB Europe)
16:45 to 17:00 Closing; Conference concludes
All conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted above.
Location and Travel
- Milan Malpensa Airport: MXP
- Milan Linate Airport: LIN
- Ciao Milano
- http://travel.timesonline.co.uk/article/0,,11250-1557661,00.html
Please plan to arrive on site no later than 6pm on Wednesday evening, and
to depart the conference venue no earlier 5pm on Friday.