Publisher Forum US XVI

February 25, 2007

Registration opens October 16, 2006

Registration ends January 21, 2007 at 12:00 am

Early Bird Deadline: November 03, 2006

see also: sponsorship — agenda

Publisher Forum US XVI was held , at the in

Registration

Agenda

The conference format for AdMonsters XVI will run three full days, beginning
with a Sunday evening reception and concluding on Wednesday about 5pm.

Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted. All conference events will be held at the hotel unless otherwise noted.

Preliminary Agenda

 

Sunday, February 25

  
6:30 – 8:30 PM   Welcome Reception

 

Monday, February 26

  
8:00 – 9:00 AM   Breakfast
9:00 – 9:30 AM   Welcome to AdMonsters
9:30 – 10:00 AM   Attendee Introductions
10:00 – 11:00 AM   Keynote Presentation
Impact on Operations of Advertising 2.0
11:00 – 11:30 AM   Morning Break
11:30 – 12:30 PM   Member Session
AdOps Process, Workflow and Analysis
12:30 – 1:30 PM   Lunch
1:30 – 2:15 PM  

Half-Group Session 1:
Group 1: Inventory Forecasting
Group 2: Managing the Balance Between User Experience and Rich Media Advertising
2:15 – 3:00 PM  

Half-Group Session 2:
Group 1:
AdOps Organizational Structures, Role, & Responsibilities
Group 2: Ad Tagging and Other Inventory Segmentation Strategies

3:00 – 3:30 PM   Afternoon Break
3:30 – 4:15 PM  

Half-Group Session 3:
Group 1: AdOps System Integration & Workflow Tools
Group 2:
Ad Product Development Best Practices and Processes

4:15 – 5:00 PM   Exec Summit Summary
6:00 – 8:00 PM   “Speed Dating” Reception
8:00 – 10:00 PM   Dinner w/ Sponsors

 

Tuesday, February 27
Note 8:45 Start Today

8:00 – 8:45 AM  

Breakfast

8:45 – 9:30 AM   Plan for Wednesday Breakouts
9:30 – 10:30 AM   Platinum Sponsor Workshop
10:30 – 11:00 AM   Morning Break
11:00 – 11:45 AM   Sponsor Panel
11:45 – 12:00 PM   Head to Breakouts
12:00 – 12:30 PM   Sponsor Breakouts
12:30 – 1:30 PM   Lunch
1:30 – 6:00 PM  

Offsite Activity
7:30 – 9:30 PM   Members’ Dinner

 

Wednesday, February 28

  
8:00 – 9:00 AM   Breakfast
9:00 – 9:30 AM   AdMonsters Group Business
9:30 – 10:15 AM   Member Session:
AdOps Process Analysis, Workflow & Productivity
10:30 – 11:15 AM   Small-Group Breakouts 1
11:15 – 11:45 AM   Morning Break
11:45 – 12:30 PM   Small-Group Breakouts 2
12:30 – 1:30 PM  

Lunch
1:30 – 2:15 PM  

Small-Group Breakouts 3

2:15 – 2:45 PM   Afternoon Break
2:45 – 3:30 PM   Tying it All Together: Report in from Breakouts
3:30 – 4:00 PM   Wrap Up & AdMonsters Business
4:00 PM  

Conference Concludes

Conference proceedings are open to members only (i.e. closed to sponsors)
unless specifically noted. Details tbd.

Location and Travel

Please plan to arrive on site no later than 6pm on Sunday evening, and to depart the conference venue no earlier 5pm on Wednesday.

  • Stowe snow report
  • The venue is about 40 miles from Burlington, Vt. Airport (BTV).