Our new Senior Editor Lynne d Johnson dives into the "Principles for a Better Programmatic Marketplace," an open letter to the industry from six exchanges that seems to grant programmatic buyers all their transparency wishes—fee transparency, no hidden auction machinations, traffic filtered for IVT... We're surprised they didn't throw a…
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Has Rob Beeler only been at AdMonsters for 10 years? It seems like he has always been the caretaker... As he scratches notch no. 10 on his AdMonsters belt, he takes a moment to contemplate how the industry has developed over the last decade. Spoiler alert: today's digital media landscape…
Read MoreAdMonsters October 11, 2018 Video Programmatic Guaranteed Rises On a recent panel I moderated with some pretty impressive ad tech representation (if I do say so myself), my panelists were oddly uniform in arguing that programmatic guaranteed for digital video—especially served on connected TV or OTT—is the most exciting emerging…
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On a recent panel I moderated with some pretty impressive ad tech representation (if I do say so myself), my panelists were oddly uniform in arguing that programmatic guaranteed for digital video—especially served on connected TV or OTT—is the most exciting emerging transactional platform. Why? Because it's easy, I argue...…
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You know what unfortunately is already too easy? Delivering malware to publishers via the open programmatic marketplace. The latest high-profile case involves a fake company called "Amobi" (not to be confused with the legit Amobee) dropping malicious code through a wonky Claritin ad. As tempting as it is to roll…
Read MoreAdMonsters October 4, 2018 Spread of Bad Ads Pretty Terrible, Confiant Reports In its eye-opening new report on ad quality, Confiant finds that 1 out of every 200 ad impressions from the open exchanges is malvertising. If 1 trillion ads are being served through the open marketplace monthly, Confiant…
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In its eye-opening new report on ad quality , Confiant finds that 1 out of every 200 ad impressions from the open exchanges is malvertising. If 1 trillion ads are being served through the open marketplace monthly, Confiant estimates that 5 billion are malicious. Make sure you have smelling salts…
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5:30 PM - 8:00 PM Edmunds EdQuarters 2401 Colorado Avenue Santa Monica, CA 20404 Just when publishers thought they had their GDPR liabilities under control, California threw the ad tech industry a curve ball with the California Consumer Privacy Act—consumer data security regulation that on first look could be much…
Read MoreAdMonsters September 27, 2018 From Location Data to Movement Science: A Conversation with Verve’s Mark Fruehan The widespread availability of location data has long been the central lure of the mobile advertising space, but to be successful in an increasingly competitive mobile space, advertisers and publishers need to be…
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"We think that CPM-based buying leveraging optimization on attention metrics... can drive significant positive changes for the industry without requiring massive upheaval for buyers." 33Across CEO and Cofounder Eric Wheeler explains the features of the just-launched AttentionX exchange, an open programmatic marketplace where all inventory is viewable.
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