In this episode of BeelerCast, AdMonsters Advisory Board Chairman, Rob Beeler, talks with Neal Thurman (Coalition for Better Ads / Brand Safety Institute) and Dan Rua (Admiral) about their call for participation in the pilot program. They talk about ad blocking, better ad experiences and a new segment: "To Catch…
Read MoreAdMonsters November 13, 2020 Leaving Money on the Table: The High Cost of Ignoring Business Data Every publisher has a treasure trove of data at their fingertips. One of the biggest challenges is turning that data into golden nuggets of insight that can propel the business forward. That's why…
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Historically, the relationship between ad ops and sales has been labeled with an “It’s Complicated” status. But since the pandemic, the relationship between ad ops and sales has become far more collaborative. Now, the two teams are coming together to rethink and revise their processes, client approaches and even their…
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Every publisher has a treasure trove of data at their fingertips. One of the biggest challenges is turning that data into golden nuggets of insight that can propel the business to perform at high levels. That's why Ana Browne and Jon Dickinson launched Exigent Digital, coupling a unified data platform…
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Powered by: November 10, 2020 Investors Mad About Programmatic CTV Ad Filterers Enthusiastic Purchasers of Digital Content Bloomberg Gets on CTV FAST Investors Mad About that Programmatic CTV The stock market went a little crazy on news of The Trade Desk’s Q3 revenue: $216 million and a 45% jump…
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Still stuck in election mode. There’s gotta be a way to tie the election and ad tech together? Well, what does a Joe Biden presidency mean for ad tech and digital media? The speculators are out in force!
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As we inch closer toward a cookieless world, identity solutions have been touted as the perfect panacea. But before going all in on one identity solution over another, wouldn’t it be prudent to weigh all of your options? You wouldn’t invest all your money in one stock, would you? So why…
Read MoreAdMonsters November 5, 2020 Restoring the Balance of Power With First-Party Data: A Conversation with Permutive's Brett Goverman With the announcement of the end of the third party cookie, now is the time to shift the balance of power back to publishers. A strong first-party data strategy empowers publishers…
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With the announcement of the end of the third party cookie, now is the time to shift the balance of power back to publishers. A strong first-party data strategy empowers publishers to go on the offensive and recoup lost revenue.
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It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In particular, publishers’ sales teams are focusing on big buys, leaving occasional smaller…
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