November 5, 2020   Restoring the Balance of Power With First-Party Data: A Conversation with Permutive's Brett Goverman  With the announcement of the end of the third party cookie, now is the time to shift the balance of power back to publishers. A strong first-party data strategy empowers publishers to go on the offensive and recoup lost revenue. Read more. First-Party Data Transformation: Driving Cultural Change As damaging as COVID-19 has been to publishers’ revenues, it has presented them with an opportunity to rethink their business models with a focus on building their first-party data strategies. Publishers are finding themselves in a new world that’s been accelerated by the pandemic, as well as privacy regulations granting consumers more control over their data—and the deprecation of the third-party cookie and IDFA. Here's how some pubs are changing their strategies—and their organizations. Read more. Hello First-Party Data Strategy In a recent AdMonsters Webinar with Permutive—Goodbye Cookie, Hello New Data Strategy—Nathan Bell, SVP, Data and Business Analytics and Rachael McCombs, Sr. Director of Ad and Media Operations shared why Digital Trends decided to work with Permutive and how it is developing its first-party data strategy. Read more. Top Stories LiveRamp and TTD’s ID Hook Up Last week, LiveRamp announced that its Authenticated Identity Infrastructure would support The Trade Desk’s Unified ID 2.0 (now without third-party cookies!). The biggest concern about whether identity-based universal IDs—like LiveRamp’s and TTD’s Unified ID 2.0—can be successful (and potentially save the open programmatic ecosystem from being dominated by walled gardens) is scale.  Read more. Ruh-roh, Google's reCAPTCHA Busted for Enabling Ad Targeting Victory Medium founder Zach Edwards was highlighted in an item in The Register, by Thomas Claburn, for uncovering that Google’s reCAPTCHA’s JavaScript code enables the tech giant to perform “triangle syncing: a way for two distinct web domains to associate the cookies they set for a given individual.” Yet, Google maintains that the reCAPTCHA data can only be used for general security purposes, Read more. Pandemic Pushes Self-Service Ad Platform Adoption Forward It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In particular, publishers’ sales teams are focusing on big buys, leaving occasional smaller buys on the table. Now, self-service tech is growing as a preferred brand-safe option for capturing that elusive smaller spend. Read more. Upcoming Events Nov. 12, 2020 | Insider's First-Party Data SAGA Nov. 18, 2020 | From Analytics to Revenue Optimization in Record Time Dec. 8-10, 2020 | Publisher Forum + View All Premium Jobs Digital Sponsorship Operations Specialist Public Broadcasting Service.; Remote View All Job Listings Arity-Sr. Sales Manager - Advertising & Marketing Solutions Allstate - Chicago, IL Local Account Executive - Advertising Sales Comcast - Englewood, Comcast Advertising Data, Director Comcast - New York, Associate Professor of the Practice, Advertising Faculty Position Boston University - Boston, MA Professor of the Practice, Advertising Boston University - Boston, MA Associate Professor of the Practice, Advertising Faculty Position Boston University - Boston, MA Add A Job Listing | View All