Before he speaks on diversifying media mix to boost video revenue at AdMonsters SE Asia on Aug. 2, we caught up with Steven Jones, Chief Strategy and Operations Officer for AdoTube, to get his thoughts on the biggest digital video challenges in Southeast Asia.What is the one thing you think…
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Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right…
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How many people here were involved in cross-platform video 10 years ago?We had just a few media platforms there were a few thousand channel choices, and nearly all media was consumed on a linear basis.Now, media is also consumed on an on-demand basis through a multitude of media platforms and…
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There is so much noise around the ePrivacy Directive in the marketplace that at times it can feel as though everyone has a different plan for how to come into compliance. In reality, compliance approaches only seem complicated when they are based on short-term improvements that fall short of the…
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AdMonsters started in 1999 with our first Publisher Forum - back then these were known simply as AdMonsters - and even though we now put on events covering a number of different topics in the ad operations space this remains our flagship conference for online publishers.The focus of this year's…
Read MoreAdMonsters News Round-Up – 25 July 2012Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news…
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There's been a lot of talk recently about Facebook's warm hug with a few select Demand Side Platforms. This is not a surprise move by Facebook and neither are the restrictions they are placing on buyers. For example, only allowing buyers to bring their own data. Targeting data from Facebook…
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The dust may have well and truly settled on the Vienna Publisher Forum but the learnings that those who attended acquired across the three-day event will manifest themselves in the months and years ahead. Here’s a quick run-down of ten points I think we should all take heed of –…
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Ernesto Schmitt is co-founder and CEO of social TV app company Zeebox. It launched in October last year and in January reported it had 250,000 users. In the same month it sold a 10% stake to BSkyB.The first thing I asked Schmitt was what he thinks are the key opportunities…
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Turn has recently updated its cloud marketing platform to encompass more mobile friendly features. What can you tell us about these updates? Turn has just expanded the cross-channel capabilities of its Cloud Marketing Platform with the introduction of new mobile advertising features and it’s a really exciting development for the…
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