AdMonsters August 11, 2022 Political Ad Spend Going Up: What Publishers Should Consider Before Running Them This country is no stranger to political controversy. However, the past couple of years has boasted an unprecedented amount of political strife with a highly controversial president, a reckoning for the country’s systematic…
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In his address, Killion detailed the rise of Complex Networks from a streetwear clothing line 20 years ago to a multimedia business with print and online magazines, video streaming, and in-person and virtual events. The evolution of the company sets a standard for publishers who are looking to broaden their…
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Come Tuesday morning, Sharon Harris, CMO at Ascential digital, graced the stage. Harris spoke on the significance of brand marketing today and retail media spend in an ever-changing ad technology space.
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This country is no stranger to political controversy. However, the past couple of years has boasted an unprecedented amount of political strife with a highly controversial president, a reckoning for the country’s systematic racism, a global pandemic, and even the recent reversal of Roe v. Wade. Within the context of this…
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While ATT has improved privacy and cut down on fingerprinting, it has made it immeasurably harder for pubs (and even big tech) to monetize their apps. That's why we invited Ron Duque, Head of Advertising and Ad Tech Operations, WeatherBug, to come to PubForum Montreal on August 15, 2022, to…
Read MoreAdMonsters August 11, 2022 Justin Killion: Complex Networks Masters the Art of the Pivot to Diversify Revenue Inspired by the innovation of Complex co-founders Marc Ecko and Rich Antoniello, Justin Killion, President at Complex Networks, will discuss the “Justification of Revenue Diversification” for the Publisher Forum opening keynote. Complex…
Read MoreAdMonsters July 29, 2022 How to Attract & Retain Talent During the Great Resignation: Q&A with SEBPO’s Ray Adamson A leading global outsourcing company, SEBPO services all areas of the advertising technology space. As such, the company is uniquely positioned to help its clients with any needs they have,…
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A leading global outsourcing company, SEBPO services all areas of the advertising technology space. As such, the company is uniquely positioned to help its clients with any needs they have, despite the current state of the industry. This helped SEBPO navigate the pandemic and subsequently the Great Resignation, both pivoting how…
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It was evident. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. Their Privacy Sandbox head is saying it will take until the latter half of 2024 for an alternative to replace cookies, but we've been hearing rumblings from buyers that it could very well drag…
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What’s the best way for publishers to attract advertisers to their properties? Enable their sales teams to tell compelling stories about their audiences and why they would be receptive to the potential advertiser’s products and services. But storytelling requires data. The trick is to foster better collaboration between Ad Ops…
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