Digital Ad Spending Continues to Grow at Double-Digit RatesIt's little secret that investment in digital advertising is growing worldwide; that the audience for digital ads is growing; and, that publishers are slowly turning their backs on print. But, just how fast is digital taking over the reins?Well, if ad spending…
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In our work at Krux, especially with our Data Sentry and Inspector products, we see many different approaches for firing pixels, some good, some not as good. We'd like to see the industry adopt better practices for delivering pixels to end users.First - when I say "pixel", I mean an…
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Three and a half days of discussion and networking for top publisher digital strategists, including sessions from: Keynote Todd Sawicki, former CRO of Cheezburger, who imagines a publisher life post-ad server; Buzzfeed's Eric Harris is all about going native; and Brian Monahan discusses talks digital strategy in real-time; and more.…
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This summer I ran into a friend at a ho-hum conference in midtown – the energy in the room was markedly low, which at first I was willing to chalk up to summer sluggishness. However, as we were chatting, I realized it was something more – we both commented that…
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At Ad:Tech NYC, Venture Capitalist Fred Wilson and Simulmedia CEO Dave Morgan took the stage for a wide ranging discussion on the future of digital media. The Op-Ed covered the core of that discussion in a piece last week, and also tracked down Morgan after the chat for a brief…
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December is upon us and everyone is scrambling to either hit or exceed revenue goals for the year. Unfortunately for many publishers, one thing is working against you: declines in traffic. It seems people still prefer to be with their families during the holidays instead of visiting your site –…
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The Viewable Impression is all the rage lately. It’s been blogged about, discussed in private industry meetings, debated on conference panels, and included in client planning decks. The concept makes perfect sense: eliminate all the wasted impressions, and pay for only those that are in view of the user’s browser.…
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On Thursday, November 15th at New York City’s Core Club, over 100 digital media folks gathered to watch a series of debates between some of the industry’s most provocative thought leaders. The Great Debate, as the event was called, took on some of the thorniest issues that the industry is…
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A concept that once was dedicated to the ability to develop product is now part of the fabric of publishing organizations driven to succeed in this new ad tech era. I am talking about the agile and adaptive ad tech organization – in many ways, the profile of the modern…
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There are many touted benefits to working for a large, established company – stability, a retirement plan and a healthy pension. But often these larger companies don’t provide the accelerated learning, career growth, and open environments younger employees are drawn to. And many are hampered by entrenched inefficiencies that frustrate…
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