With the growing tragedy that is the pandemic, numerous businesses, including advertising, experienced great challenges. The emergence of AI, the excitement around 5G, expectations put on Out-Of-Home, and other trends we all thought would become the cornerstones of 2020 were dramatically swept aside by COVID-19. Let's take a closer look…
Read More
“We haven’t always been a big fan of programmatic or arbitrage-oriented stuff,” says Rich Antoniello, Founder and CEO of digital media company Complex Networks. During his PubForum+ keynote, “Tomorrow's Publisher Today,” on Tuesday, December 8, Antoniello will share how the company’s multiprong strategy of building a fervent community, revenue diversification, and…
Read More
Powered by: November 10, 2020 Investors Mad About Programmatic CTV Ad Filterers Enthusiastic Purchasers of Digital Content Bloomberg Gets on CTV FAST Investors Mad About that Programmatic CTV The stock market went a little crazy on news of The Trade Desk’s Q3 revenue: $216 million and a 45% jump…
Read More
Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Here are a few things you may want to consider to make your billing process…
Read More
At the 50th Publisher Forum in Santa Monica, Next Management Partners CEO Jimmy Hutcheson—also now the CEO of SPIN—had a candid conversation with AdMonsters Editorial Director, Gavin Dunaway, about private equity and digital media—the attraction to the space, what revenue channels appear most lucrative, and why some private equity relationships…
Read More
While digital subscriptions and paywalls are nothing new to the publishing industry, advances in application technologies and the need to consolidate and sync visitor and revenue data from across multiple sources have increased innovation on all fronts. Whether you’re a modest-sized publisher or a media giant, subscription revenue is something…
Read More
Now that California’s Attorney General Xavier Becerra has released a draft of rules to guide companies on California Consumer Privacy Act compliance and the state’s Governor Gavin Newsom has signed seven amendments providing more clarity and lessening some short-term pains around CCPA compliance, word on the street is that initial compliance…
Read More
In his first 90 days, Derek Gatts, CNN's new Advertising Product, Innovation, Technology & Operations Leader has already embraced some of the key differences in his new organization. “A lot of the change was the transition from overseeing several different functions that could all work together under one mandate to…
Read More
At the 2019 Ops conference, a somewhat unexpected word echoed throughout the sessions, from the morning keynote to the final talk: community. The idea of audience is out of date, and the term too limiting. Publishers and brands need to be thinking about their visitors, viewers, readers, users, consumers, and…
Read More
As programmatic markets mature and high-value targets require more effort to message, advertisers are realizing the limits of their own data. Once again they’re keen to hear publishers’ audience stories. But telling your audience story and truly serving as a consultant to advertisers these days requires advanced tactics: namely connecting…
Read More