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Equity in Action: BOMESI’s Impact on Black Media Sustainability

Amid a global pandemic and racial reckoning in the U.S., Co-Founders DéVon Christopher Johnson and Rhonesha Byng created the nonprofit BOMESI to support Black-owned media businesses and educate the public on their importance. Over the past few years, BOMESI has steadily worked to ensure that Black-owned media businesses can carve out…

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Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies”

Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google's Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted that their "analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information…

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Six Things We Saw, Heard, and Digested at IAB ALM 2024

AdMonsters was in the room at the IAB's Annual Leadership Meeting 2024, soaking up every last nugget of wisdom. The importance of collaboration, unity, and direct engagement in creating standards was highlighted as the path to success, shaping the future of the digital economy. Brick by brick, together, we are…

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ADM-NL-20240104-ADM-Weekly

AdMonsters January 11, 2024   What Will the Next 12 Months Look Like for the Programmatic Supply Chain? 2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers…

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Google’s IP Protection Raises Concerns for Some Advertisers

Google's IP Protection is a proposed feature that blocks websites from tracking users' digital lives. Some advertisers have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users' mobile devices…

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Lock and Key: AdMonsters 2024 Privacy Predictions

In 2024, users' data is under lock and key. Not literally, of course, but with the fall of Chrome's cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new…

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New Year, New AdMonsters

AdMonsters is bringing you the events, webinars, playbooks, awards, and networking opportunities to help you and your org own 2024. Want a little 2024 preview? Read on.

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