AdMonsters May 27, 2021 Top of Publishers’ Minds: Centralized Rev Ops And Data Leakage How do publishers centralize vendor management? What are their biggest challenges in developing a revenue strategy across multiple brands and sites? These questions, along with how publishers are preparing for a post-cookie world, were discussed…
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It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately, there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for…
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How do publishers centralize vendor management? What are their biggest challenges in developing a revenue strategy across multiple brands and sites? These, along with how publishers are preparing for a post-cookie world, were discussed during a recent Think Tank hosted with The Media Trust.
Read MoreAdMonsters May 20, 2021 Launch and Hone your Regwall Strategy Now...Full Stop One thing is certain, Relationships = Revenue. From registration walls to unlocking adblock users, to diversifying revenue with subscriptions, there are clear-cut steps that publishers can take now to collect first-party data and build relationships in preparation…
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One thing is certain, Relationships = Revenue. From registration walls to unlocking adblock users, to diversifying revenue with subscriptions, there are clear-cut steps that publishers can take now to collect first-party data and build relationships in preparation for the future. We spoke with Dan Rua, CEO of Admiral: The Visitor…
Read MoreAdMonsters May 13, 2021 Native in Email: Blueprinting the Future for Publishers LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick…
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LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick Dujnic, VP, Marketing, LiveIntent to learn more about this new product, as well…
Read MoreAdMonsters May 7, 2021 Building a Successful Advertising Business from a Subscription-First Model In this keynote video, from Publisher Forum Virtual Spring 2021, Lisa Ryan Howard, SVP, General Manager, Media explains how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based…
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May 06, 2021 PulsePoint Grab Gives Internet Brands In-House Programmatic Pipes Apple Vs. Everybody: Part II Around the Water Cooler PulsePoint Adds Programmatic Pipes to Internet Brands’ Health Ad Arsenal Two quick thoughts came to mind when we saw the news that Internet Brands was acquiring health-focused ad tech platform…
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In this keynote video, from Publisher Forum Virtual Spring 2021, Lisa Ryan Howard, SVP, General Manager, Media explains how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
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