We spoke with Mike Richter, Vice President of Global Revenue Operations for CTV and Digital at TMB, to learn more about the importance of working with the right CTV partner, addressing programmatic concerns, and what's next on the horizon for CTV.
Read More
May 02, 2022 EU Unleashes Another Salvo of Regulations Rumor: Private Relay on by Default in iOS16? Retail Media on the Rise New EU Legislation Slaps Big Tech on the Hand Things are heating up in the EU again and, unfortunately, not in a way that will be beneficial…
Read MoreAdMonsters May 4, 2022 All About the Data: Take Our Publisher's First-party Data Survey Crafting highly personalized and seamless experiences across all channels are table stakes, which many believe require access to, and sharing of first-party data to drive personalization, along with harmonization of the user experience across all…
Read MoreAdMonsters April 29, 2022 No Cookies? No Problem, LiveRamp ATS Is the New Plug for Pubs Without third-party cookies driving targeted advertising — publishers that don’t have a strategy to drive user authentication and first-party data, should expect lower CPMs and less revenue. We spoke with Travis Clinger, SVP,…
Read More
Without third-party cookies driving targeted advertising — publishers that don’t have a strategy to drive user authentication and first-party data, should expect lower CPMs and less revenue. Something will have to connect the dots in the absence of cookies, and LiveRamp Authenticated Traffic Solution (ATS) may just be it. We…
Read More
April 26, 2022 Rejecting Cookies Made Simple in Europe Web3 Widening the Wealth Gap Roku's New Data Clean Room Reject All: Google Simplifies Cookie Curving Consumer choice and consent fatigue are a troublesome duo for publishers' revenue in a privacy-first world. A fine of $170 million by the CNIL led…
Read More
Now that Google Ad Manager is bridging the gap with prebid, will it affect a setup that already exists? While the fact that ad servers will no longer need to be filled with line items to heighten header bidding demand is a plus for publishers, there's some concern that it…
Read More
April 19, 2022 French Sites Waving Goodbye to Google Analytics? OOH Ad Spend Sees New High Apple ATT Still Blocking Big Tech From $$$ French Sites Ordered to Sever Ties With Google Analytics The transfer of data between the US and EU is a hot GDPR violation topic that is…
Read MoreAdMonsters April 21, 2022 IAB Tech Lab's Ads.txt Update Illuminates the Supply Path: Q&A With VP, Product Shailley Singh This week, we were presented with a major IAB Tech Lab ads.txt update as they announced two new values for publishers to add to their ads.txt files, and both have…
Read More
Raise your hand if you remember when a Netflix subscription was $8.99 a month? 🙋🏾♀️ Minus all the fancy tiers, their initial subscription model, and the exclusively intriguing content attracted subscribers and made them the category leader and most popular SVOD platform that they are today. These days, they are…
Read More