AdMonsters September 22, 2022 The Mystery of Dark Patterns: The Publisher’s CMP Nightmare The FTC report, entitled “Bringing Dark Patterns to Light,” highlights how companies are using a deceptive design practice called dark patterns. The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or…
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Some U.S. marketing agencies and advertisers tend to have an insular mentality, thinking that the most significant events in the country are, by default, also the biggest across the world. This substantial and grave misconception could mean millions of lost revenue. With deep emotional attachments to every corner of the…
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Byron Allen, former comedian and Founder/CEO of Entertainment Studios, is well-known for his $10 billion 2021 discrimination lawsuit against McDonald's Corp. for refusing to conduct advertising business with Black-owned media companies. Now, he's promising to sue more advertisers in order to create a more equitable playing field for Black media…
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September 19, 2022 IAB Sees More Restrictive Privacy Legislation Around the Corner Kroger Precision Marketing Expands Into Video and CTV Around the Water Cooler Inconsistent State Privacy Regulations Trips up Ad Tech With growing state's consumer data privacy regulations and ad tech privacy updates, consumer privacy has become a trending…
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During Hispanic Heritage Month, we recognize those who inspire others to succeed. In advertising technology, very few Hispanic/Latinx people are running the show. Here at AdMonsters, we are fortunate enough to know a few who are striving in their professional roles daily and have been for years. Here are 10…
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Direct-sold deals are an ideal alternative because they’re based on a publisher’s first-party data and enable targeting and measurement across the entire customer journey.
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September 12, 2022 Federal Privacy Bureau on the Way? Disney Prepares to Aquire Hulu From Comcast Roku Links First-party Data to SMBs Around the Water Cooler Bureau of Privacy Could Set New Precedent for Privacy Regulations Privacy regulations have been setting the law of the land in the ad tech…
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Environmental sustainability has become a global priority amongst many industries. With research on how our carbon footprint has affected the environment, everyone has begun to reassess how they can make their workflow more sustainable. A recent study by Sharethrough provides a substantial explanation of how the ad tech industry can…
Read MoreAdMonsters September 9, 2022 Misinformation Kills Brand Favorability, Consumers Are Not Here for it The findings of a recent IAS report, Advertising in the Age of Misinformation, have some serious warnings for the entire ad tech ecosystem as 62% of consumers believe that advertisers, agencies, and publishers are equally…
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The findings of a recent IAS report, Advertising in the Age of Misinformation, have some serious warnings for the entire ad tech ecosystem as 62% of consumers believe that advertisers, agencies, and publishers are equally responsible for ads appearing near misinformation.
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