In preparation for our upcoming webinar, Unlocking a Creative-First Approach to Social Display, on Thursday, April 22 @ 1 PM EST (Register now!), AdMonsters Advisory Board Chairman, Rob Beeler, spoke with Nikki Gertner, Senior Product Manager, Celtra, about monetizing an advertiser's content from social media, having a range of ad…
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Tegna is on the path to providing that transparency and choice with their OTT audience. During our April 15, 2021 webinar, OTT & CTV Privacy Controls: Activating Choice & Transparency in Apps, Chris Fehrmann, Tegna VP of Digital Products, and Alex Cash, OneTrust Consent and Preference Management Lead, explained to…
Read MoreAdMonsters April 15, 2021 If We Make it Easy for CTV Users to Give Consent … Maybe They Will, Says OneTrust’s Alex Cash The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences – and that includes privacy controls.…
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April 14, 2021 IPG Commits to More “Inclusive” Bidding & Buying Contextual Gets a Cash Infusion Brave Browser Blocks FLoC Texas Tightens Reins On Google Antitrust Case Around the Water Cooler IPG Makes Less Biased Bids & Buys Priority with New DEI Hire Image by Gerd Altmann from Pixabay Making…
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Is contextual scalable? How can publishers prove performance? Does contextual need to be standardized? In this video from Publisher Forum Virtual 2021, Scott Messer, Senior Vice President, Media, Leaf Group speaks with Emily Healy, Director, Digital Standards, Publicis Media about all of these topics and more.
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The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences – and that includes privacy controls. In preparation for our upcoming webinar, OTT & CTV Privacy Controls: Activating Choice & Transparency in Apps, on Thursday, April 15 @ 1 PM…
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Today's Webinar Is Postponed, Check Back for a New Date Soon! 1:00 PM ET In this session AJ Frucci, Vox Media’s VP of Programmatic & Head of its Concert Marketplace, will share an overview of how the Vox team is navigating a period of seismic change in the industry —…
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April 06, 2021 Should Pubs Even Care About NFTs? Will ClubHouse's Direct Payments Shake Up the Digital Media Ecosystem? Around the Water Cooler...Everything Else We're Reading Could NFTs Be a Boon for Publishers? Image sourced from FutureStreamTV We’ve been sitting on the sidelines watching all of this NFTs (nonfungible tokens)…
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Move over Big G and Facebook … a little company (well, maybe not so little) called Amazon is nipping at your heels when it comes to digital ad sales. Amazon’s ad business raked in over $15.7 billion in 2020, according to new data from eMarketer. That’s up 53% year-over-year —…
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We've been wondering if this rush of ad dollars coming into the audio pipeline and move to streamline the ad supply chain with programmatic is opening the door for fraud to invade the quickly growing podcast and audio advertising ecosystem. So, we turned to Ryan Adams, SVP of Partnerships at…
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