How ad technology vendors capture, monitor and use data can have a tremendous impact on their success. Let’s look at seven practices that can transform a vendor’s data collection processes and business model for the better.1. Invest in Data Operations TalentIn my last blog entry on the metamorphosis of the…
Read More
The broadcast networks’ furor over Dish Network’s AutoHop offering, which pretty much cuts the commercials right out of recorded primetime TV content, hasn’t just hit courtrooms, it also caught the eye of one of America’s top satirists. On June 26, Stephen Colbert dedicated a section of his show, “The Colbert…
Read More
One can recall a time in the recent past when the ePrivacy Directive appeared as an apparition on the horizon, a stern Directive, but one with vague requirements that no one seemed to be paying much mind. In the second quarter of 2012, the market shifted dramatically, led initially with…
Read More
In this week's AdMonsters Industry Roundup, we bring you the latest news from Casale Media, VideoHub, Visual IQ & more, with industry insights from David Berkowitz of 360i and Nikhil Sethi of Adaptly. Check it out below! VideoHub Provides Awesome Digital Video InsightsVideoHub, an end-to-end analytics and monetization platform built exclusively…
Read More
“There were too many advantages to ignore,” comments Aaron Jones, CTO of IDG Consumer and SMB, when explaining why the company embraced responsive design in rebranding and rebuilding two of the company’s most popular sites – PCWorld and Macworld. For one thing, unifying the back-end of those two sites –…
Read More
A recent report from VINDICO Group cites research over 30bn impressions confirming that completion rate is a better metric for online video than CTR. As we head toward OPS TV, we sat down with James Grant, UK Manager of VINDICO Group, to get his take on online video metrics and…
Read MoreThis week, we caught up with Erich Wasserman, who co-founded MediaMath and led its sales and account teams as they built the first agency trading desks and incubated the DSP (demand-side platform) market. We asked him a few questions about automated media markets, especially how they've shaped the field for…
Read More
Welcome one and all to this year’s only Publisher Forum in stunning Vienna. We have a fantastic lineup this year across three days of insight and peer-to-peer discussions. We’ll be keeping you up to speed as best we can with the live blog so keep an eye right here and…
Read More
As part of The Guardian's Digital First strategy, the esteemed news outlet implemented and migrated to a booking system that encompass all of its products: print, desktop, mobile, app, you name it. During Publisher Forum Vienna next week, Danny Doyle, Commercial Ad Operations Team Leader, and colleague Rezaul Haque, Applications…
Read More
One of the highlights of AdMonsters' OPS Markets event in New York was a panel dedicated to the future of programmatic selling, featuring representatives from isocket, Maxifier, Varick Media Management and WebMD. The consensus seemed to be that programmatic buying has but one place to go next: premium territory.But it…
Read More