Webinar Preview: Future-Proof Your Rate Card
Rachel Friedman of FatTail explains how the publisher rate card has evolved, who's responsible for it now, and how to make it more flexible.
Read MoreSearch results for apachesolr_search/Revenue data analytics
2302 Results
Connecting With the Youth: A Q&A With Sweety High’s Frank Simonetti
Seriously, though, what IS up with kids these days? Sweety High CEO/Cofounder Frank Simonetti has some real observations on the media habits of young audiences, beyond the speculation and hyperbole we've heard elsewhere. Here's a preview of what he'll be talking about in his PubForum keynote on Tue., March 6.
Read MoreADM-NL-20180215-AdMonsters Weekly
AdMonsters February 15, 2018 PubForum Prep: Driving Revenue Through a User-First Mindset When we talk about maintaining a quality user experience while maximizing monetization efforts, publishers have suggested for ages that these two goals oppose each other. Advertisers want to make sure their ads appear in prominent, unmissable positions--and users…
Read More
What Are Deterministic and Probabilistic IDs?
Cookies are a foundational part of digital advertising, but their application is limited in a cross-device environment. Cookies are browser-specific, they aren’t supported in OTT, and they aren’t easily ported between mobile apps. Cookies, then, are just one type of identifier among several that go into targeting users across multiple…
Read More
Unilever Threatens to Spend Less, While TV Ad Spend Drops
This week's news roundup: Media professionals interpret Unilever's CMOs Weed's threats to pull spending from digital. TV ad spend dropped in 2017. Plus, new business strategies for content (spoiler: it involves blockchain!) and data vendors.
Read More
LinkedIn Ramps Up Ad Model, P&G Hedges on Programmatic
Is LinkedIn the New Facebook (for Content Distribution)? LinkedIn is reportedly firming up relationships with publishers in the U.S. and the U.K., according to Digiday, and a growing number of publishers are getting more serious about using LinkedIn as a content distribution channel. (They’re not just B2B publishers, either). LinkedIn…
Read More
Slides of Our Lives: Why the Fall (in Revenue)?
In last week's webinar that AdMonsters hosted with sponsor Roxot, "Measuring Up to Revenue Analytics," we got into a new meaning of "WTF." As presenters Alex Kharitoshin (from Roxot) and Bodhi Short (from Cordless Media) explained, sometimes "WTF" stands for "Why the fall (in revenue)?" or "Where's the fill?" In…
Read More
Sending Out an SOS on OMS
Maybe others saw the signs before I did, but I’ll admit to being surprised this past summer when Google announced it would be sunsetting DoubleClick Sales Manager (DSM) in 2019. On top of all the other major challenges they’re facing right now—GDPR, ads.txt, contextual relevance, Facebook, etc.—more than a hundred…
Read More
AdMonsters Webinar: Measuring Up to Revenue Analytics (Video)
View the presentation here. We all know there’s great power in data when it comes to digital media monetization, but unlocking the potential can be laborious, frustrating… and even fruitless. The massive amounts of data flowing throughout the digital advertising ecosystem is both a blessing and curse—it may seem plenty,…
Read More
What Is Charles Proxy?
As far as malvertising is concerned, redirects remain a particular scourge for ad ops teams. On mobile in particular, a redirect can wreck a user’s session at the least. It’s worse if the user is wise enough to avoid downloading whatever the redirect tells them to download. These attacks are…
Read More