We spoke with Mike Racic, Global Head of Programmatic and Data, Fandom, about the importance of turning users into consumers or fans, working with the right partners on robust identity solutions to future-proof your business, and the disservice publishers do themselves by just thinking of first-party data for the purpose of…
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August 10, 2021 Digital Subs Keeping Big Pubs Alive Malvertising Now Infiltrating IOT Devices Mozilla Disses SWAN and UID 2.0 Around the Water Cooler Digital Subscriptions Holding Steady, For Now Image by Markus Winkler from Pixabay Digital subscriptions to newspapers like The New York Times and The Wall Street Journal…
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Despite the FLoC origin trial limitations, we learned a fair amount about how FLoC might work in the future such as how many cohorts there might be (34 Thousand), how many users would be in a Cohort (at least 2K Synced users), and how often the Cohort is calculated (every…
Read MoreAdMonsters August 6, 2021 How Publishers Can Become Masters of Their First-Party Data Without a cookie reprieve, digital advertising and media monetization will most likely rely on a number of alternatives going forward, and first-party data, in particular, will be key to any future strategies. Harnessing first-party data at…
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Without a cookie reprieve, digital advertising and media monetization will most likely rely on a number of alternatives going forward, and first-party data, in particular, will be key to any future strategies. Harnessing first-party data at scale will ensure marketers can keep delivering relevant and engaging ads across the web…
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Congratulations. You’ve been charged with deciding which Order Management System (OMS) will serve as the backbone of your advertising business. Yes, it will be a lot of work. Yes, you still have to do your day job. And yes, it’s usually a thankless task. But it’s also an incredible opportunity.…
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August 3, 2021 Google Spotted Readying Android's Apple ATT Alternative In the Wild Criteo Observes FLoC Trials; Not Enough Data In-game Advertising on the Rise Around the Water Cooler Is Google Readying Their Own Version of Apple’s ATT? It appears that Google is readying their own version of Apple's ATT,…
Read MoreAdMonsters July 29, 2021 Chrome Releases Privacy Sandbox Timeline; Still Not Supporting ID Alternatives Google released the timeline for the Privacy Sandbox and is finally bidding adieu to third-party cookies in 2023— maybe it's for real this time. This estimated timeline is based on origin trials, Privacy Sandbox use…
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The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects — like UID 2's Open Source ID framework, proof of concept libraries for implementing authenticated connections using Ads.cert, and brand suitability test benchmarks — available to everyone, all in one place.
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Powered by: July 27, 2021 NAI Wants Consumers Email to Opt Them Out of Hashed Email Tracking What Are the Primary Motivations for Ad Blocking? To Survive, Radio Diversifies Rev Streams Around the Water Cooler NAI to Consumers: Give Us Your email, We’ll Opt You Out of Hashed email…
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