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July 29, 2021 |
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Chrome Releases Privacy Sandbox Timeline; Still Not Supporting ID Alternatives |
| Google released the timeline for the Privacy Sandbox and is finally bidding adieu to third-party cookies in 2023— maybe it's for real this time. This estimated timeline is based on origin trials, Privacy Sandbox use cases, readiness at scale, and ending support for third-party cookies. Chrome will continue to update the timeline on a monthly basis. Read more. |
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Revenue Strategy Session Vol 2 — First-Party Data |
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We’re kicking off the next Revenue Strategy Session on Weds, Aug 11 from 1 – 2:15 pm EST, in conjunction with OpenX: First-Party Data: How to Get it, How to Utilize It, and Why It Matters. From IDFAs to the cookie, legacy identifiers are not long for this world — making it more important than ever for publishers to leverage their own first-party data. But every publisher has a distinct use case, but not everyone is equipped with the tools or tactics for collecting and leveraging 1P data. Register now!
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Final Countdown: Ops Loyal Monster Rate & Top Women In Media Nomination Deadline |
| OPs 2021 agenda was recently released and we have Loyal Monster Rates in effect through Friday, July 30. Register now and join us on October 4-5 at the ultimate conference for digital media strategists and revenue optimization specialists. Plus, we've extended the deadline for Top Women In Media until July 30, 2021. Do you know a DEI Champion, Tech Trailblazer, Magnanimous Mentor, or other leading women in media? Nominate them now! |
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| Top Stories |
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The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects — like UID 2's Open Source ID framework, proof of concept libraries for implementing authenticated connections using Ads.cert, and brand suitability test benchmarks — available to everyone, all in one place. Read more. |
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Isn’t it ironic? The Network Advertising Initiative (NAI) introduced a tool that enables consumers to opt out of hashed email-based identifiers. Here’s the kicker: consumers need to submit their email address to opt-out. Read more. |
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Digital media and advertising is rapidly changing. To survive in this increasingly complicated environment, publishers and advertisers need innovative strategies and technologies to increase their efficiency (and keep revenues afloat) as they look to continue connecting with audiences and also proving the value of those relationships. Read more. |
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