As anyone who has had to pull data from rich media providers knows, the process can be tedious and error prone and the reporting interfaces tend to be cumbersome. Many Ad Ops teams wait until the end of the month to reconcile serving discrepancies. Unfortunately that means that any significant…
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If I asked you, right now, to explain your organization's cancellation or make-good policy – could you do it? Do you know who owns it, who is responsible for regular validation and who has the authority to change this policy? If you answered "no" to any of these questions, then…
Read MoreOverviewIt's often up to ad operations leadership to navigate and make the case for outsourcing. There are several steps from deciding if it makes sense or your business, finding a partner, implementation, and managing the relationship and workflow. How do you measure success? What parts of the business can be…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Get subway/bus directions on hopstop.com Fee: $ (includes course materials, lab fees, lunch, refreshments and a networking reception immediately following class) Registration: Enroll onlineDiscounts are available for companies…
Read Moresee also: sponsorship — agenda — Publisher Forum Overview Publisher Forum US XXI will be held 2009-08-16 AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters bi-annual US Publisher Forums bring together leaders in online ad operations and technology to address common issues facing…
Read MoreAdMonsters Europe XI European Marketing Partners see also: sponsorship — agenda will be held Registration Attendance is open to individuals employed by European online media publishing companies and advertising networks, whose roles focus on online advertising operations and/or advertising technology. If you are already an AdMonsters member, please visit…
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Last week was the second US Publisher Forum of the year and this time the setting was Portland, Oregon. The event had a special vibe to it in part because of the setting (Portland prides itself on being different), the number of people (the event was sold out) and the…
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Last week was our 12th Publisher Forum in Europe and it was quite frankly a huge success. Prague provided a great location for the event and all of the sessions were quite interactive. I'll be working with the session leaders to see if I can get them to summarize their…
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When looking at ways to improve upon scalability and the level of client services, one must weight the options of centralized vs. decentralized Ad Operations Department. If you work in an organizational structure that has multiple sales offices in various locations (satellite offices), decentralizing Ad Operations can make sense. If…
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Depending on how much you work with Google applications last week, you probably found yourself unable to access them or at least hindered by how slow things operated. #googlefail as it has been called set off a flurry of articles about the potential dangers of cloud computing and reliance on…
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