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5 Questions for Sacha Berlik of Mexad

In advance of the EU Network Ops Forum we asked keynote speaker Sacha Berlik of Mexad a few questions about the new data driven marketplace.Q: Can you tell us about Mexad and what role the company has in the industry?SB: Mexad’s core team are made up of Ad Exchange Veterans…

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Can you offer your clients deep ‘engagement’?

Editor's note: Originally posted on the Operative Blog.That seems to be the latest measurement buzz word.  Now…let me ask in a different way. Can your Ad Sales and Ad Ops teams scale to achieve the NEW technical demands of media buyers?In 2010, digital publishers in the US and Europe that are…

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Network Forum EU III

July 6, 2010 Altitude, Millbank, London Event Updates & News Keynote Speaker Confirmed: Sacha Berlik, Co-founder & CEO of Mexad, "Does Sales Exist in a Data-Driven Marketplace" Session confirmed: Matt Whaley, Director at Jemm Media, "Network Transparency: What Everyone Can See" It is the era of ad networks! From the…

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Thoughts on Last Week’s Network Ad Ops Forum

Last week, AdMonsters hosted our second EU Network Ad Ops Forum. This event is quite unique with it's focus specifically on the ad operations issues for those who manage networks. It's a new event but the attendees showed themselves to be true "monsters" diving into the discussions, sharing best practices,…

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The Secret Sauce

The United Kingdom has been at the cutting edge of digital advertising for a number of years, a harbinger of technology adoption and industry growth trends across the rest of Europe and the world. This has benefits and challenges. Robust adoption rates and forward-thinking customers means greater revenue opportunities, but…

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Training – 112: HTML and CSS for Ad Operations 1/2 day class

Time: 9:00am to 12:30pm  GMT registration opens at 8:30amThis class is not available through remote access and only available in person at a training location in London. Course Description The online environment is complex and when an important ad campaign runs into problems it’s sometimes hard to even diagnose the…

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Training – 206: Inventory Management & Forecasting

back to the AdMonsters Training home page Date: Time: 9:00 to 17:00 registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: € 10 Year Anniversary Special!This is 50% OFF our standard enrollment fee of €799(includes course materials, lab fees, refreshments and a networking luncheon) *please note that all…

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Training – 103: Video Processing & Monetisation

back to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: € (includes course materials, lab fees, lunch and refreshments) *please note that all invoices are payable in USD at the current exchange rate. As of March 27,…

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Training – 102: Workflow & Processes

back to the AdMonsters Training home page Date: Time: 9:00 to 17:00 registration opens at 8:30 Location: () Fee: € (includes course materials, lab fees, refreshments and a networking lunch) *please note that all invoices are payable in USD at the current exchange rate. As of May 14, 2009, €1…

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