Training – 206: Inventory Management & Forecasting

June 17, 2009

Inventory Management & Forecasting

Registration opens March 02, 2009

Registration ends June 17, 2009 at 12:00 am

Early Bird Deadline: June 17, 2009

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Date:
Time: 9:00 to 17:00
registration opens at 8:30am; enjoy breakfast until 9:00am
Location: ()
Fee: € 10 Year Anniversary Special!
This is 50% OFF our standard enrollment fee of €799
(includes course materials, lab fees, refreshments and a networking luncheon)
*please note that all invoices are payable in USD at the current exchange rate.
As of June 2, 2009, €1 = $1.43)
Registration: Enroll online

Course Description

This training session will aid ad operations professionals from publishers and ad networks to manage and forecast inventory more efficiently. Inventory management is one of the most complex areas of ad operations. This training session aims to remove the fear factors and confusion surrounding inventory management, growing confidence and insight instead.

This class starts with the basics of what inventory is and why inventory management is important. The session will go on to cover overselling, underselling, ad unit currency, manual systems vs. automated, inventory rules, ownership, data levels and combinations, impact of rich media on inventory, frequency capping, queries, reporting, forecasting. The session will also cover in house advertising, remnant inventory, sell through and yield analysis. The course will not provide detailed training on any specific inventory management or forecasting systems, it is aimed at increasing ad operations professionals understanding of inventory management to help day to day working.

Who should attend?:
This course will be beneficial to all levels of ad operations staff, ranging from individuals seeking to enter the field, new hires and staff who have been in ad ops/trafficking for years and are looking to expand their knowledge in the area of inventory managment.

Benefits of Attending:

  • Get a true understanding of Inventory
  • Learn the challenges and complexities of Inventory management
  • Gain a better understanding of how inventory management can work effectively
  • Learn about Forecasting
  • Learn about best practices for inventory management and forecasting

    Course Concepts:

  • Inventory vs. Traffic
  • Methods for calculating Inventory
  • Inventory Data
  • Ownership of Inventory Management
  • Rules of Inventory Management

  • Queries & Reporting
  • Forecasting reports
  • Forecasting challenges
  • Tools
  • In House & Remnant inventory

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    About the Instructor
    Elizabeth Townsend studied Applied European Languages (French & German) at Kingston University in Surrey. She began her career at Yahoo! Europe in 1999 after University as an Ad Operations Executive. Promoted to Senior Ad Operations Executive at Yahoo! Europe in 2000.

    In 2001 Elizabeth moved to FT.com as Head of Online Advertising Production, managing the global online ads production team for the Financial Times website. Six years later, still at FT.com she manages a team of 10 ad operations professionals and is working on online advertising global strategy.