NPR's Serial is widely considered where the podcast trend hit its stride. No surprise then that the NPR team are also on the forefront of podcast monetization. Senior Director of Ad Operations Brett Robinson dives into the challenges his team worked through in building up their program as well as…
Read MoreAdMonsters August 2, 2018 Skipping the SDK in Mobile In-App If you want to see veins pop in your mobile developer’s head, just tell him or her you’ve got five new SDKs to integrate stat. Many a programmatic mobile in-app deal has evaporated at the very mention of the dreaded…
Read MoreAdMonsters July 26, 2018 A Road Map For OMS Migrations We know some of you are still patting yourselves on the back for coming out the other end of the GDPR launch unscathed, but this is ad tech, folks—the next crisis is always coming sooner than you expect. The…
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Facebook reels from another tornado of scandals, yet their advertising business is going gangbusters. Seems weird, right? Well, no—the Duopoly thrives on small and mid-size advertisers that can't find viable alternatives in digital media. But Editorial Director Gavin Dunaway sees an opportunity to grab a slice of that pie at…
Read MoreAdMonsters July 19, 2018 Capturing That Elusive SMB Spend Facebook reels from another tornado of scandals, yet their advertising business is going gangbusters. Seems weird, right? Well, no—the Duopoly thrives on small and mid-size advertisers that can't find viable alternatives in digital media. But Editorial Director Gavin Dunaway sees an…
Read MoreAdMonsters July 12, 2018 Three Pillars of Ad Quality: Time for Compliance You can point to your specs, you can point to LEAN, but getting compliance from the buy side is still a challenge. So what should an overall framework for creative compliance look like? Brian LaRue explores the…
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You can point to your specs, you can point to LEAN, but getting compliance from the buy side is still a challenge. So what should an overall framework for creative compliance look like? Brian LaRue explores the importance of working proactively to block bad ad creatives before they hit the…
Read MoreAdMonsters July 5, 2018 Death of DoubleClick, Birth of a Monster? So Google is merging DoubleClick and AdExchange, creating Google Ad Manager (and creating an opportunity for loads of GAM jokes). Is this, Gavin Dunaway asks, a merger made in hell?? Here, he gives a shot at understanding Google's…
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Cleaning out my apartment to prepare for a new family member, I came across an old, dusty travel mug that I don’t think had ever been used. (Travel mugs are useless for an espresso snob like moi.) Emblazoned on its side was a DoubleClick logo so old that I honestly…
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With AT&T ready to acquire AppNexus, are the duopoly's days numbered? It's too soon to tell. But with Congress broadening ISPs' capacity to handle user data, the big telecoms are in a position to create end-to-end ad buying solutions. And, says Gavin Dunaway, that's exactly what advertisers want.
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