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August 2, 2018 |
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Skipping the SDK in Mobile In-App |
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If you want to see veins pop in your mobile developer’s head, just tell him or her you’ve got five new SDKs to integrate stat. Many a programmatic mobile in-app deal has evaporated at the very mention of the dreaded SDK. But what if you could on-board a native demand partner and bypass the need for an SDK? Well, Rick Welch, Head of Programmatic for Flipboard, has a story for you...
WITH THE SUPPORT OF TRIPLELIFT
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| Top Stories |
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We know some of you are still patting yourselves on the back for coming out the other end of the GDPR launch unscathed, but this is ad tech, folks—the next crisis is always coming sooner than you expect. The sunsetting of Google's order management system DSM means an order management system migration is in the cards for a whole lotta publishers. Have you picked a new provider and drawn up a plan for moving over? Well, good thing we've got a roadmap to help you out. |
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Particularly with the digital signature initiative Ads.cert, OpenRTB 3.0 is going to be a major leap forward for transparency and anti-fraud efforts in the programmatic space. But of course there's a catch—version 3.0 is not backwards compatible, meaning SSPs, DSPs, and other intermediaries have a lot of code re-writing on their hands. Editorial Director Gavin Dunaway lays out why buyers and sellers alike can't let their tech partners drag their heels when it comes to adopting this important new standard. |
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Shy little Rob Beeler was quite nervous at his first PubForum in 2004, but he did learn a ton from the knowledgable nice guy he sat next to. Fourteen years later, that guy—Twitch SVP of Revenue Scott Newton—is the Monday morning keynote at 2018 Portland PubForum. Rob muses on the many people he met at the conference long ago who would go on to change digital media, and how future leaders will be listening to Scott's tale this August in Portland. |
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