Recently I had the good fortune and privilege to give the keynote presentation at the AdMonsters Publisher Forum in San Diego. The topic of the presentation, “What’s So Funny About Innovation?”, focused on the parallels between stand-up comedy and the difficulties of innovating within a data-driven business culture. Full…
Read MoreIn real estate, they say that location is everything. Real estate agents young and old can preach all day long about how location dictates price and demand and shapes the market. Location has different meanings, and in the world of real estate it’s commonly applied on three different levels: city,…
Read MorePart 2 of 3: Exploring the technical approaches to self-serve advertisingIn the first part of this series I addressed the problem and opportunity that online publishers face in servicing smaller ad orders. In summary, a self-serve advertising platform is a very effective solution for processing ad orders under $5000. In…
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Robert Haskitt is the CMO at Extreme Reach and is responsible for the company's global marketing strategy and functions including brand, audience, business-to-business and regional marketing, as well as insights, global communications, policy and related teams.We asked him a few questions about digital video advertising best practices, video ad spend…
Read MoreWith 2012 elections rapidly approaching, new digital advertising regulatory threats are appearing almost daily. Considering that browser cookies today are used for most measurement and targeting technologies, any drastic changes could mean an effective collapse of today's digital ad ecosystem as we know it. In a seminal but prescient study, Norm Proselytizers Create…
Read MoreIt seems like every week or so, we get to read another headline about a publisher launching a private exchange on someone’s real-time bidding (RTB) platform. Some would have you believe that private exchanges are a technological marvel; the greatest thing for publishers since the printing press. I want to…
Read MoreProximic recently named Rodney Mayers as their Senior Vice President, Business Development. Previously Mayers was the COO of Adify. In the press release Mayers said, "Proximic has developed some of the most compelling technology I have seen in the online advertising space in a very long time." We asked Mayers…
Read MoreIn a prior AdMonsters article (https://www.admonsters.com/blog/back-basics-or-mobile-advertisers-dilemma), I spoke about gut reaction changes implemented to impact goals for mobile display campaigns, and how the basis for change must instead be a solid foundation of data and analysis over time. Let’s consider this for a moment with respect to mobile display…
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I hope everyone enjoyed the AdMonsters Memphis Publisher Forum. I was in Memphis on Sunday night and then made my way to Chicago for a conference called DrupalCon. AdMonsters is a Drupal site and we were very pleased to participate in this event. I took away a LOT of knowledge…
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Imagine walking into a bar, buying a beer, and standing there drinking it. Now imagine that another punter walks into the same bar, buys exactly the same pint of beer, and stands beside you calmly drinking it. Don't be confused. I am not suggesting they are drinking a "similar" pint.…
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