Last year when I first joined AdMonsters I wrote an article about the Video Ad Serving Template, commonly know as the VAST which is a XML standard proposed and maintained by the IAB. So what has become of VAST in the 12 months since? Has the industry embraced the VAST…
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Recently there was an announcement introducing OpenRTB, which is a consortium made up of both demand and supply side providers. The goal of the consortium is to create less friction in an marketplace that is only becoming more and more complex. Part of that initiative includes proposing a set of…
Read MoreWe knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…
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Editor's note: Reposted from the Krux Digital Blog[On November 9], Krux Digital released the findings of its 2010 Krux Cross-Industry Study. With this study, we have undertaken a comprehensive review of data collection activities across the industry, with attention to the phenomenon we have referred to as ‘data leakage’ in…
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Over 75% of Americans regularly spend time online. All savvy marketers realize that digital is the fastest growing component of their marketing strategy.However online media spend has grown at a much slower rate than consumer growth in time spent online, why is this?There are two clear reasons for the lag…
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Yesterday at the IAB Ad Ops Summit I had a chance to speak with Mike Leo, CEO and President of Operative. Operative was the principle sponsor of the event and Mike had just given a presentation about how innovations create operational pain. In his talk he stated that it is…
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Yesterday I attended the IAB Ad Operations Summit. It was a packed house which I believe demonstrates how Ad Ops is at the forefront of revenue and top of mind for digital media companies.Here are some of my key observations and takeaways from the day:Breaking down offline vs onlineToday we…
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Article provided by Kent Wakeford, President and Co-founder of AdSafe Media; Matthew Scott, Director of Marketing of AdSafe Media In 1736 Ben Franklin, championing the need for volunteer fire brigades after a series of disastrous fires, coined the phrase “an ounce of prevention is worth a pound of cure”. To…
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Editor's note: This article was provided by Jack Wallington, head of industry programmes, IAB UK and Lynne Hunt, head of ad operations, The Guardian. It is reposted from the IAB site with permission.This page is a status update about the use of HTML5 in advertising from major publishers, ad networks…
Read MoreThe Semantic Web is a visionary concept which has been gaining traction over the last decade. According to the World Wide Web Consortium (W3C), an international community with a stated mission to lead the web to its full potential, the semantic web provides a common framework that allows data to…
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