Professor Bob Pearson, former Chief Innovation Officer at W2O Group and current Senior Advisor, kicked off the Publisher Forum in Austin last week with a comprehensive keynote detailing the concepts of Storytizing—moving beyond campaigns to true cross-media engagement—and Audience Architecture—an advanced model for deriving insights from user bases. However, his…
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Publisher Forum Austin was about "Defining the Future of Digital Media" in Austin. Monday's keynote from Bob Pearson, senior advisor, W2O group taught us that the future of advertising might rest on taking earned and shared media into true consideration to better understand how audiences work and how we should…
Read MoreAdMonsters November 15, 2018 The Unsung Heroes of the Advertising and Media World Professor Bob Pearson, former Chief Innovation Officer at W2O Group and current Senior Advisor, kicked off the Publisher Forum in Austin last week with a comprehensive keynote detailing the concepts of Storytizing—moving beyond campaigns to true…
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Back when Google announced that the melding of DFP and AdX was complete and Google Ad Manager (GAM to those who know it best... Well, really still DFP) was born, we were skeptical that a new monster had arrived on the publisher-side monetization scene. Well, from what we heard at…
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Mobile consumers are hungry for relevant, nonintrusive moments on their devices. Knowing the right questions to ask your location-technology partner about their playbook is vital to ensuring you'll successfully reach them at the right place, right time -- with the right approach by tapping into customer behaviors and habits with…
Read MoreAdMonsters November 1, 2018 Amazon’s Search Retargeting Sounds Like a Big ‘Ol Data Party We're not going to call it a Duopoly for much longer. Amazon is further asserting its place among the rulers of ad tech by offering advertisers search-based retargeting on third-party sites, which is both a…
Read MoreAdMonsters October 25, 2018 Mobile Traffic Boom Sort of Good News for Publishers Worried that mobile traffic's rise will decrease desktop revenue? It just might, but there are definitely loads of opportunities -- like working with news aggregators and social networks -- to make up for the loss while meeting…
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Were you worried that blockchain was all hat and no cattle? Look again—the decentralized ledger is disrupting the payments landscape while also overhauling reconciliation. At the same time, Senior Editor Lynne d Johnson points out a huge (but surmountable) challenge: speed.
Read MoreAdMonsters October 18, 2018 Will Exchanges' Call for Better Programmatic Marketplace be Enough? Our new Senior Editor Lynne d Johnson dives into the "Principles for a Better Programmatic Marketplace," an open letter to the industry from six exchanges that seems to grant programmatic buyers all their transparency wishes—fee transparency, no…
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Our new Senior Editor Lynne d Johnson dives into the "Principles for a Better Programmatic Marketplace," an open letter to the industry from six exchanges that seems to grant programmatic buyers all their transparency wishes—fee transparency, no hidden auction machinations, traffic filtered for IVT... We're surprised they didn't throw a…
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