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October 18, 2018 |
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Will Exchanges' Call for Better Programmatic Marketplace be Enough? |
| Our new Senior Editor Lynne d Johnson dives into the "Principles for a Better Programmatic Marketplace," an open letter to the industry from six exchanges that seems to grant programmatic buyers all their transparency wishes—fee transparency, no hidden auction machinations, traffic filtered for IVT... We're surprised they didn't throw a pony in there. The document is notable for who didn't sign it, but beyond that there's also the question of whether it will truly placate buyers... Or if anything can. |
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FBI Brings Gun to Advertising Knife Fight |
| Speaking of transparency—or the lack thereof—plenty of questions linger around the FBI raiding a major holding company's offices as it steps up its investigation into rebates and kickbacks in digital advertising. Gabe Greenberg suggests that if we're going to circle the wagons as the g-men close in, the industry should take the initiative to embrace technology that provides transparency across the supply chain—and demonstrate we are able to prevent fraud, waste, and abuse on our own. |
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Don't Let Your 4Q Revenue Gains Slip Away! |
| We've all been there—heartily celebrating incredible fourth-quarter revenue only to have the joy quickly drain as the numbers spiral down in the first quarter. Let's break the cycle and keep that revenue climbing well into the new year! In this free webinar with Roxot on Oct. 25 at 1 pm EDT, we'll look at actionable programmatic strategies for exploding your revenue in the fourth quarter and keeping it on the rise in Q1. Sign up now! |
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| Top Stories |
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Has Rob Beeler only been at AdMonsters for 10 years? It seems like he has always been the caretaker... As he scratches notch no. 10 on his AdMonsters belt, he takes a moment to contemplate how the industry has developed over the last decade. Spoiler alert: today's digital media landscape is not what he anticipated at all. |
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On a recent panel I moderated with some pretty impressive ad tech representation (if I do say so myself), my panelists were oddly uniform in arguing that programmatic guaranteed for digital video—especially served on connected TV or OTT—is the most exciting emerging transactional platform. Why? Because it's easy, I argue... Or it will be soon. |
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You know what unfortunately is already too easy? Delivering malware to publishers via the open programmatic marketplace. The latest high-profile case involves a fake company called "Amobi" (not to be confused with the legit Amobee) dropping malicious code through a wonky Claritin ad. As tempting as it is to roll your eyes, it's outrageous that such an obvious fraud easily spread malware across publishers. It's infuriating to contemplate how common this is. |
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