November 15, 2018
 
The Unsung Heroes of the Advertising and Media World
Professor Bob Pearson, former Chief Innovation Officer at W2O Group and current Senior Advisor, kicked off the Publisher Forum in Austin last week with a comprehensive keynote detailing the concepts of Storytizing—moving beyond campaigns to true cross-media engagement—and Audience Architecture—an advanced model for deriving insights from user bases. However, his biggest takeaway from spending time at the PubForum was that the people he was speaking to will lead the next wave of innovation in digital media. Read his thoughts here.
DFP 4EVR: Google Ad Manager Fallout
Back when Google announced that the melding of DFP and AdX was complete and Google Ad Manager (GAM to those who know it best... Well, really still DFP) was born, we were afriad that a new monster had arrived on the publisher-side monetization scene. Well, from what we heard at the Publisher Forum in Austin last week, GAM is a less a monster and more a feral beast that is challenging publisher revenue specialists in surprising ways—for starters, compiling reports is quite difficult. Read about more issues.
Join Our Free AdMonsters Meetup in NYC on Nov. 28!
Fourth quarter may be raging, but there’s still time to reflect on three major topics in digital advertising that defined 2018 and are setting the tone for 2019: ad quality, privacy regulation, and user experience. GeoEdge sponsors our free Nov. 28 Meetup at Meredith's downtown offices—come network and discuss the latest in digital advertising. Publishers, brands, and agencies are welcome to attend, but there are limited spots for tech and service providers. Register now—time's a-wastin'!
Top Stories
We're back from the AdMonsters Publisher's Forum, "Defining the Future of Digital Media" in Austin, TX and it was a blast. A few people got to sit on (no, not ride) a couple of steers, eat Texas fare and partake in activities like zip lining, kayaking, and axe throwing to…
Mobile consumers are hungry for relevant, nonintrusive moments on their devices. Knowing the right questions to ask your location-technology partner about their playbook is vital to ensuring you'll successfully reach them at the right place, right time -- with the right approach by tapping into customer behaviors and habits with data that reveal movements and patterns.
If the fourth quarter is a revenue party that's completely off the chain, the first quarter tends to be hangover that purges the depths of your soul. But what if we were to tell you that the bangin' party doesn't have to end? Check out our webinar with Roxot in which we explore multiple ways to take advantage of fourth-quarter volatility in the programmatic markets to not only boost that quarter's revenue, but keep flying high into the new year and beyond. Watch now.
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