AdMonsters September 26, 2024 8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in…
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On Thursday, the FTC reported that various social media and streaming platforms have extensively monitored users, including minors, gathering and distributing more personal data than many were aware of.
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As week two of Google’s antitrust trial unfolded, publishers were stepping out of the shadows. With testimonies revealing Google’s deep grip on ad tech, we unpack how this could reshape the industry and finally give publishers their due. Watch the full breakdown and get the highlights of the trial here.
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PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. Together, they are driving deeper user engagement while building robust first-party data. Through this collaboration, PinkNews is strategically expanding its loyal user base.
Read MoreAdMonsters September 19, 2024 LinkedIn Live Replay: The Future of Ad Ops According to Snopes' Justin Wohl Digital advertising has presented challenges and opportunities for publishers looking to future-proof their businesses. In a recent LinkedIn Live event, I sat down with Justin Wohl, the Chief Revenue Officer of Snopes,…
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Digital advertising has presented challenges and opportunities for publishers looking to future-proof their businesses. In a recent LinkedIn Live event, I sat down with Justin Wohl, the Chief Revenue Officer of Snopes, to discuss the key trends and strategies shaping the future of ad ops and the ad tech stack.
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The trial has highlighted the complexity of breaking up major tech monopolies, the potential ripple effects on small businesses and publishers, and the intricate balance between legislative oversight and market self-regulation. Stay tuned for weekly updates and deep dives as we continue to unpack this monumental trial. We will bring…
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California is at it again. Just like they did with CCPA and data privacy, they’re ready to take the lead, this time with AI regulation through SB 1047. The bill zeroes in on safety measures for large-scale AI models, including mandatory testing and “kill switches” for rogue systems.
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Is Google the world’s biggest data broker? As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital…
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Unlock the full potential of Google Ad Manager’s log-level data with these five actionable analyses. Learn how to optimize your ad strategies and increase revenue using Data Transfer Files.
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