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September 26, 2024 |
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PubForum Scottsdale Early Bird Rate End Sept. 27 |
| Join us at Publisher Forum Scottsdale for two-and-a-half days of dynamic content, hands-on sessions, and networking with top minds in ad ops. From the opening reception to tech crawl happy hours, off-site activities, and more, it's the perfect opportunity to sharpen your strategies for 2025 and beyond. Register by Friday, September 27, to lock in early bird rates! Secure your spot and prepare to connect in sunny Scottsdale this November 10-12. Register now! |
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| Top Stories |
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As week two of Google’s antitrust trial unfolded, publishers were stepping out of the shadows. With testimonies revealing Google’s deep grip on ad tech, we unpack how this could reshape the industry and finally give publishers their due. Watch the full breakdown and get the highlights of the trial here. Read more. |
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Neil Sweeney, Founder/CEO of Reklaim, explores how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. Read more. |
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PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. Together, they are driving deeper user engagement while building robust first-party data. Through this collaboration, PinkNews is strategically expanding its loyal user base. Read more. |
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