AdMonsters May 15, 2024 Innovating the Future of Marketing: A Conversation with Jay Friedman, CEO of Goodway Group Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving…
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Scott Messer, Principal and Founder of Messer Media, explores the latest challenges facing publishers in the ever-evolving SEO game. As Google's search algorithms shift, many publishers are grappling with decreased traffic and increased competition. Delving into the core issues, including the "Tsunami of Crap" and "Enshittification" of content, Google's prioritization…
Read MoreA recent study unveiled by GSTV, the network that programs gas station screens, at the 2024 IAB NewFronts conference highlights GSTV's prowess in capturing viewer attention, surpassing digital, CTV, and linear television platforms. In collaboration with Lumen Research, the study provides compelling evidence of GSTV's effectiveness in engaging audiences and…
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Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives.
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Dotdash Meredith proposes to have found the key to journalism profitability online. Their recent report for Q1 2024 shows remarkable growth, with digital revenue surging by 13% to $209 million. Recent data indicates that the publisher is beginning to yield positive results, mainly due to its internally developed ad-tech solution…
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Like many of us in the ad tech industry, Eddie Lee, VP of revenue operations at Blitz.gg, didn’t study digital publishing in college. An Asian American friend working at an ad agency introduced him to the industry. In celebration of Asian American and Pacific Islander Heritage Month, AdMonsters spoke with…
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Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United States history, according to the latest figures from eMarketer. Due to the broad nature of political messaging, a significant portion of that spend is predicted to be funneled into…
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For reasons that completely baffle Søren H. Dinesen, co-founder and CEO of Digiseg, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.
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Future Today's apps, including HappyKids, Fawesome, and iFood.TV are tailored for specific audiences. Their hero images align with the app's theme, such as family-friendly imagery for HappyKids, diverse content for Fawesome, or lifestyle programming for iFood.TV. Jennifer D'Alessandro, Head of Ad Sales and Marketing emphasizes that brands can create thematic takeovers related to…
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With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024.
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