(While it's fun to journey to the past... Why not sign up for the next PubForum, November 2017 in Nashville?) The AdMonsters team has successfully made it to Montreal for the 42nd Publisher Forum--which means as much as any of us has misbehaved in the past, evidently it wasn't incriminating…
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The web has always been a more visual place than the print world that preceded it, but the rise in video consumption over the last few years has really driven that point home. Mobile, desktop, whatever device you have--if there’s a screen and a wifi connection, you’ll find people watching…
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Download the presentation at Ad-Juster's website. 1:00 - 2:00 PM EDT For years, the digital advertising world was entranced by the potential of increasing automation, but now the pendulum is swinging back toward that human touch in ad deals. That means publishers need to revisit the best ways to manage…
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A few months back, Google announced it would be equipping an ad blocker—or something like an ad blocker, maybe more like an ad filter—into newer versions of Chrome. The new Chrome feature would filter out ads deemed overly intrusive to the user experience. At the time, Google suggested it would…
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Digital media types have been buzzing for a while about a shift in the marketing tech world: Marketing tech is being drawn closer to advertising tech, and this is going to change the way advertisers and publishers do business. The messaging in advertising will become more personal, and in order…
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I can’t say I was surprised by findings from research firm L2 Marketing that Amazon’s virtual assistant Alexa is more likely to push Amazon Prime products on users seeking a variety of wares. There’s nothing scandalous in that—if I had an Alexa, I’d probably want it to look for Prime…
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Viewability has been one of the more contentious issues in digital advertising for several years, in spite of the fact that MS Word apparently doesn’t recognize it as a properly spelled word. That’s appropriate, in a way. Media types have found the viewability issue maddening, and most laypersons would never…
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I came here to post photos from last week's Ops, but before that, I wanted to add one takeaway from the conference and all the conversations that led up to it. This year's Ops really hammered home something Gavin, Rob and I have been writing and talking about considerably over…
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If you bother Gavin, Brian and I while we’re in the throes of preparing for the day-and-a-half military precision exercise that is Ops, we’re going to complain about the number of speakers to wrangle and calls to make. I mean with 40+ sessions and the 70+ speakers, it’s a bit…
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Through header bidding, publishers aren’t just seeing more revenue from their demand partners--they’re also seeing seeing huge amounts of data. The problem is, that data isn’t always clearly understandable, and isn’t always easy to take action on it. At times, it’s not even clear where pubs should look to find…
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