This week, we were presented with a major IAB Tech Lab ads.txt update as they announced two new values for publishers to add to their ads.txt files, and both have the power to impact the adtech game in a big way. "Ownerdomain" and "managerdomain" have two separate functions within ads.txt,…
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In late October 2019, I authored an AdMonsters article with a list of existing, new, and soon-to-launch streaming services showing how they fit into the OTT ecosystem. Then, Covid-19 arrived and the migration that might have taken years took place in months. Now 53% of video viewing on all devices…
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Powered by: February 02, 2022 Contextual to Save the Day? Has the Bird Flown? The Next Ad Tech Giant Emerges LG Guarantees CTV Outcomes Saved By The Contextual Advertising? As third-party cookies continue their farewell tour, contextual advertising slowly makes its way towards the throne but will marketers, brands…
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Companies that can forge a strong connection between the buy- and sell-sides are the ones that stand to win here. They can provide the most effective, efficient path forward for both parties to transact. The more holistic and advanced the offerings that ad tech partners can provide, the more efficient…
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Powered by: March 30, 2021 The Next CTV Land Grab: A Peloton Screen? The Future of CMS Could User Panels Be a Panacea for Digital Identity? Around the Water Cooler The Next CTV Land Grab: A Peloton Screen? Image sourced from Peloton The virus that shall not be named…
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With the growing tragedy that is the pandemic, numerous businesses, including advertising, experienced great challenges. The emergence of AI, the excitement around 5G, expectations put on Out-Of-Home, and other trends we all thought would become the cornerstones of 2020 were dramatically swept aside by COVID-19. Let's take a closer look…
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September 22, 2020 TikTok’s Quite a Prize for Walmart and Oracle Quibi Is in Struggle Mode Putting Ad Tech Under the Blacklight Blockchain Proves Programmatic Potential TikTok’s Quite a Prize for Walmart and Oracle Image sourced from The Drum Although President Trump may have given the TikTok-Walmart-Oracle his “blessing,” the…
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September 01, 2020 No FAN of Apple’s iOS 14 changes Is It Too Soon to Call Programmatic the Comeback Kid Consumers Further Warming Up to Ad-Supported CTV Not a FAN of Apple’s iOS 14 changes (Update 9/4/20—Will you look at that? Apple has stepped back and says the iOS 14…
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Part I of our overview of Reach and Frequency in the emerging Digital T/V landscape will cover the basics of the media planning and buying formula that has served as a key analytical tool even before television converged with digital video to become T/V (Television/Video). We'll also look closely at…
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Decoder is AdMonster's content series that makes sense of digital media and advertising's alphabet soup. We take a deep dive into the technical aspects of ad tech but also bring clarity to challenges and strategical solutions that help to propel ad ops, rev ops, data, programmatic and marketing forward. Here's…
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