The days of the desktop internet are almost over.The writing was on the wall back in 2010 when smartphone sales first overtook those of PCs; when Morgan Stanley predicted that mobile search would overtake desktop search by 2013; and when Apple first unveiled the iPad. Since then the trends that…
Read More
AdMonsters and The Drum Form Strategic Media PartnershipPartnership unites most influential digital media leaders in the UK to bring AdMonsters Screens to London this fallJune 20, 2012 – LONDON – AdMonsters, the global online advertising leaders, and The Drum, the Modern Marketing Magazine, today announced a strategic media partnership to…
Read More
Welcome one and all to this year’s only Publisher Forum in stunning Vienna. We have a fantastic lineup this year across three days of insight and peer-to-peer discussions. We’ll be keeping you up to speed as best we can with the live blog so keep an eye right here and…
Read More
One of the highlights of AdMonsters' OPS Markets event in New York was a panel dedicated to the future of programmatic selling, featuring representatives from isocket, Maxifier, Varick Media Management and WebMD. The consensus seemed to be that programmatic buying has but one place to go next: premium territory.But it…
Read More
AdMonsters' upcoming OPS TV event, July 11 in NYC, is not about the convergence of TV and digital video, but instead an examination of the growing overlap between the two channels. Signaling this increasinly convoluted relationship was Adap.tv's 2012 First Quarter State of the Online Video Industry Report, which found that…
Read More
We're always looking to inform the AdMonsters Community of events and meets that are happening out there that could help drive the industry as a whole forward. VideoNuze 2012 Online Video Advertising summit is the can't miss New York event for anyone looking to learn best practice from those in the…
Read More
Videoplaza has seen the future of online video, and it looks pretty fragmented. Hence why in March the company Introduced its device-aware ad platform Karbon, which enables publishers to monetise video content anywhere it is viewed – desktop, smartphone, tablet as well as up-and-coming toys joining the assortment of Internet-connected devices.As a…
Read More
I was in London last week for OPS London and to prepare for our Vienna Publisher Forum June 17-20th. Fortunately my visit allowed me to mingle with some elite digital minds at a SpotXchange dinner and a packed IAB Mobile Engage event. While the focus of the dinner and the…
Read More
It may be pouring outside in London, but it's pretty cozy at the Royal College of Surgeons, where AdMonsters is holding its 2012 OPS London event today, May 15. The main hall is full, where Jonny Shaw, previously a speaker at our OPS Mobile conference in New York, is elaborating…
Read More
It feels as if data management platforms have crossed threshold from "handy tool, nice if you can afford it" to "must-have-now" for both media sellers and buyers. The platforms were quite the talk of OPS Markets in NYC last month, where questions about what to do with the data pileup were debated…
Read More