In the dynamic landscape of ad tech, a world where technology and media collide with culture and diversity, one name stands out: Yolanda Evans. As the Chief People & Culture Officer at Mediavine, she's not a hidden figure in the industry; she's transforming it, championing diversity, equity, and inclusion with…
Read MoreAdMonsters February 29, 2024 The AdOps Team of the Future There is one part of the news organization that finds generative AI extremely useful, and in some instances, transformative: the AdOps team. AdMonsters has begun interviewing AdOps folks across several organizations to see if and how they’re using it. If…
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Media layoffs continued this past week. First, BuzzFeed announced plans to lay off 16% of its workforce and sell off Complex Networks. Meanwhile, Vice is pulling the plug on Vice.com and announced it would lay off “several hundred” staffers as part of its major restructuring. What does this mean for…
Read MoreAdMonsters February 22, 2024 Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies” Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google's Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted…
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In the lead-up to #PubForum Austin, AdMonsters hosted a LinkedIn Live with keynote Burhan Hamid, SVP, Data, Product, Engineering at TIME, who offered a unique perspective on the power of leveraging AI for publishers.
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Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google's Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted that their "analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information…
Read MoreAdMonsters February 15, 2024 Well Actually, Revenue and Content Diversification Are Essential for Publisher Survival At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further.…
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At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further. To do this, they are broadening their content offerings in the US to provide more reasons…
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According to ESPN, Super Bowl LVIII averaged around 123.4 million viewers, and advertisers pay top dollar to feature their ads during the Super Bowl every year because they know they will reach a large audience. But the real question is, who took the advertising crown? According to AdImpact's viewership data…
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The IAB Tech Lab released a report analyzing the pitfalls of the privacy sandbox, even warning Google to postpone Cookie Deprecation. However, Google has some words for the critics who are playing down its privacy-compliance tactics. The question remains, what's the bet move for all industry players to thrive?
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