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February 29, 2024 |
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The AdOps Team of the Future |
| There is one part of the news organization that finds generative AI extremely useful, and in some instances, transformative: the AdOps team. AdMonsters has begun interviewing AdOps folks across several organizations to see if and how they’re using it. If you’re in AdOps and are using it, we’d love to hear from you. Read more. |
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Equity in Action: BOMESI's Impact on Black Media Sustainability |
| Amid a global pandemic and racial reckoning in the U.S., Co-Founders DéVon Christopher Johnson and Rhonesha Byng created the nonprofit BOMESI to support Black-owned media businesses and educate the public on their importance. Over the past few years, BOMESI has steadily worked to ensure that Black-owned media businesses can carve out a space for themselves. Read more. |
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Top Women in Media & Ad Tech Entries Due Feb. 29, Leap Day! |
February 29 may only happen once every four years, but it's also THE final day to nominate a capable and fearless women of ad tech for this year's Top Women Awards. The Top Women in Media & Ad Tech, presented by AdExchanger & AdMonsters, celebrates the hard-working, trailblazing, downright gravity-defying women across 12 categories that span the entire ad tech industry. It's a meaningful acknowledgement that women make their teams, departments and companies better. So, who in your orbit deserves a nomination? Nominate now!
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| Top Stories |
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As new platforms emerge and the lines between CTV, linear and digital continue to blur, advertisers have no shortage of ways to reach consumers – but are they doing so effectively? With a crowded space and elusive viewers bouncing between screens, marketers need to cut through the noise and focus on what really matters in 2024. Read more. |
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The California Consumer Privacy Act’s (CCPA) amended regulations went into effect at the beginning of February, and DoorDash’s civil settlement uncovers challenging privacy terrain ahead for the ad tech industry. Read more. |
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As cookies make open web advertising more complicated, the big tech platforms, especially Google and Meta, are using AI to make buying ads on their platforms easier than ever before. The good news for publishers, though, is that they, too, can use AI to make reaching their highly valuable audiences easier. Here’s why publishers need to make it easier to buy ads — and what they can do to bridge the gap. Read more. |
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