It’s true that most people in the advertising world know more about IDFA than they did six months ago, but the twists and turns of the privacy plot are worth exploring. We asked Isaac Schechtman, Senior Director of Product Strategy at BidSwitch to catch us up on everything going on…
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We spoke with Jake Abraham, President at Audigent about why he thought pubs seemed a little gun shy about identity solutions, how they should go about showcasing their first-party data as well as how Audigent plans to help them drive revenue by making their audience data and inventory actionable for…
Read MoreAdMonsters September 10, 2020 How Publishers Can Get Paid Faster Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Creative Operations and Digital…
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September 08, 2020 Publisher Revenue Dips 2.3% A Viable Model for Local News? Pubs' Revenue Dips 2.3% It’s been hard out here for digital publishers in 2020. According to the latest Digital Publishers Revenue Index (DPRI), publishers’ revenue declined 2.3% YOY compared with Q1 2019. Overall, digital revenue fell by…
Read MoreAdMonsters September 3, 2020 First-Party Data Gets a Second Look Forget identity—edge-computing-based DMP Permutive's big play is publisher first-party data, and the company boasts bold success stories such as Digital Trends, which will share the tale behind its next-gen first-party data marketplace during a free AdMonsters webinar on Sept.…
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September 01, 2020 No FAN of Apple’s iOS 14 changes Is It Too Soon to Call Programmatic the Comeback Kid Consumers Further Warming Up to Ad-Supported CTV Not a FAN of Apple’s iOS 14 changes (Update 9/4/20—Will you look at that? Apple has stepped back and says the iOS 14…
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Forget identity—edge-computing-based DMP Permutive's big play is publisher first-party data, and the company boasts bold success stories such as Digital Trends, which will share the tale behind its next-gen first-party data marketplace during a free AdMonsters webinar on Sept. 10 at 1 pm ET. To dive deeper into Permutive's views…
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August 25, 2020 Death Of Cookie Could Really Cost Pubs Rise of the Media Aggregators SSPs Take a Bath Cookie Death Even Worse Than Feared Image sourced from Twitter While we wholeheartedly agree the third-party tracking cookie has outlived its usefulness, we’ve also strongly held that its death could be…
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