Search results for apachesolr_search/ActionScript 3
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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer
Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Unfortunately, industry expectations don't seem to match this scenario. According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? Don't rush the verdict…
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🌯 Australia Readies GDPR-like Privacy Policy; Google Ramps Up Pre-Bunking in Europe
A major federal privacy law is underway in Australia, following in the footsteps of the E.U.'s comprehensive data privacy law — GDPR.
Read MoreADM-NL-20230210-ADM-Weekly
AdMonsters February 16, 2023 Publisher Forum Keynote Maria Breza: Transforming Brand Safety and Suitability for Podcasting Breza suggests that advertisers must use different strategies to reach their full target audience while ensuring their ads only appear in suitable environments. And that starts with having a brand-level strategy for brand…
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The Neglected Demographic: Multicultural Ad Spend
When Mark D. Walker, Co-Founder and CEO, Direct Digital Holdings, started in the media business in the 90s, he heard murmurings that the consumer landscape was evolving to become more ethnically diverse. Black Americans drove culture and wielded immense spending power, birth rates for Hispanic Americans were rising, and LGBTQIA+…
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How Can Publishers Boost Their Ad Revenue with Header Bidding?
A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. With these benefits and more, it's no wonder why header bidding has become a popular and essential tool for publishers looking to maximize their monetization potential.
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