In advance of the EU Network Ops Forum we asked keynote speaker Sacha Berlik of Mexad a few questions about the new data driven marketplace.Q: Can you tell us about Mexad and what role the company has in the industry?SB: Mexad’s core team are made up of Ad Exchange Veterans…
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I hope everyone who attended the US Leadership Forum in New York this past week found it enjoyable and valuable. As always I was in awe of being surrounded by so many smart people. Events such as the Leadership Forum are such a great way to not only learn from…
Read MoreJuly 6, 2010 Altitude, Millbank, London Event Updates & News Keynote Speaker Confirmed: Sacha Berlik, Co-founder & CEO of Mexad, "Does Sales Exist in a Data-Driven Marketplace" Session confirmed: Matt Whaley, Director at Jemm Media, "Network Transparency: What Everyone Can See" It is the era of ad networks! From the…
Read MoreAdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders November 3, 2010 Le Meridien Piccadilly, London Event News & Updates Commercial Heads from Publishers invited to joint the Forum Speaker Announced: Pierre Naggar, Head of Y!DR & Performance Display Strategy, Yahoo - "The Publisher Opportunity in Today's Marketplace"Speaker…
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As we all know, display advertising can be operationally difficult across numerous elements. For advertisers, complexities arise in buying inventory, reaching the right users, and understanding the effectiveness of campaigns. With the proliferation of ad networks (over 600 globally), it’s not getting any easier. And the media industry continues to…
Read MoreTime: 13:30m to 17:00pm GMT registration opens at 13:00pm GMT This class is being taught in person in London and available via Remote Access. During the registration process you will be asked whether you want to participate in person at our training facility or via remote access at your home…
Read MoreTime: 9:00am to 12:30pm GMT registration opens at 8:30amThis class is not available through remote access and only available in person at a training location in London. Course Description The online environment is complex and when an important ad campaign runs into problems it’s sometimes hard to even diagnose the…
Read MoreOnline Webcast: October 26, 2010 at 1pm EST.OverviewAs brand safety and verification services have taken off in the online advertising space, most networks are simply reacting to this change in how business is done. Others have seen that they can provide a competitive advantage, increase CPMs and help manage…
Read MoreOverviewIt's often up to ad operations leadership to navigate and make the case for outsourcing. There are several steps from deciding if it makes sense or your business, finding a partner, implementation, and managing the relationship and workflow. How do you measure success? What parts of the business can be…
Read Moresee also: technology — agenda Webcast - Best Practices for Managing Late Creative will be held at 11am EST/4pm GMT Click here to signup now! Successfully Implementing a Late Creative Policy Late creative means more than the inconvenience of trafficking ads at the last minute, inevitably on a Friday evening…
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