Looking for definitions and discussion about specific topics like DMP's, DSP's, Private Exchanges, RTB, and VAST? Find definitions, articles, discussions and information about these important topics and more!
Original reporting, interviews, and news from the AdMonsters editorial team and industry thought leaders.
Get directly involved in important discussions about digital advertising. Ask the experts – or be one yourself – in the AdMonsters discussion forum.
Latest Content Highlights
As an attendee at one of our events, you automatically get access to all of the content related to that event. By becoming an AdMonsters Member, you get access to all the premium features of the site, as well as access to content from all of our events, including those that you have not attended. We've assembled some of the latest members-only highlights below. For more information on becoming a Member, please see the AdMonsters Membership page.
Keynote: Tom Bowman, BBC For Members Only
One no longer sells advertising on a website: those days are over. As more people use whatever device is in their hands at that moment to interact online, the focus must shift to buying and selling audience no matter how you reach them. Despite how quickly we innovate as an industry, users are already onto the next great device or web phenomenon. Citing a slew of data from 2012 London Olympics multi-screen efforts, Tom Bowman, VP Strategy & Operations Global Ad Sales for BBC Worldwide examines how to keep pace with this disruptive rate of change – and prepare for even faster shifts.
|Jan 4, 2013|
Wrap-Panel: Transcending Screens For Members Only
After a day of discussing advertising in the multi-screen world, this panel of experts from BSkyB, DoubleClick EMEA and Starcom MediaVest discuss why the focus on the screens and the technology may be missing the point. While digital operations experts obviously need to know about the technology to execute advertising campaigns, advertisers, agencies and brands need strategies that looks beyond the screen to the consumer.
|Dec 18, 2012|
|Adobe: Beyond the Desktop For Members Only||Dec 17, 2012|
|Keynote: Rick Webb, Tumblr For Members Only||Dec 17, 2012|
|Wrap-Up Panel: A Fireside Chat on Digital Advertising's Future For Members Only||Dec 17, 2012|
|Keynote: Funny or Die For Members Only||Dec 17, 2012|
|Claire Valoti, O2 – Augmented Reality Gets Real For Members Only||Nov 21, 2012|
|Chris Bruss & Ed Wise, Funny or Die – Branded Content Is a Laughing Matter For Members Only||Oct 8, 2012|
|Three Trends That Change Everything – Outbrain For Members Only||Oct 8, 2012|
|Matt LeMay, bitly – Data as Currency For Members Only||Oct 8, 2012|
|Video: Jack Myers, Media Advisory Group – OPS TV 2012 For Members Only||Aug 27, 2012|
|AdMonsters Ad Ops Salary Survey 2012 For Members Only||Aug 22, 2012|
|Video: Evan Strauss, Shazam – OPS TV 2012 For Members Only||Aug 21, 2012|
|Video: Fru Hazlitt, ITV - OPS London 2012 For Members Only||Jul 26, 2012|
|Video: Jonny Shaw, Naked Play - OPS London 2012 For Members Only||Jul 26, 2012|
|Video: Richard Wheaton, Neo@Ogilvy OPS London 2012 For Members Only||Jul 26, 2012|
|Jack Myers, Media Advisory Group – The Future Economics of TV and Video For Members Only||Jul 11, 2012|
|OPS Mobile NY 2012 – Keynote: Stephen Baer, The Game Agency For Members Only||Jun 12, 2012|
To Learn More, Join Us At
Sept. 29 at The Weather Company's NYC Office. Tagless technology has taken the industry by storm, offering publishers impressive bumps in revenue. But there's still a great deal of mystery around it: how does it work, how do I integrate the tech, and why is it called tagless if there are so many tags? During this OpenX-sponsored Meetup at the Weather Company's New York offices, AdMonsters will discuss the pros and cons of the burgeoning technology with leading publisher operations specialist. If you want to learn more about tagless, this is the place to be.