Ad Operations Topics

Looking for definitions and discussion about specific topics like DMP'sDSP's, Private ExchangesRTB, and VAST? Find definitions, articles, discussions and information about these important topics and more!

Articles and Industry News

Original reporting, interviews, and news from the AdMonsters editorial team and industry thought leaders.

Discussion Forum 

Get directly involved in important discussions about digital advertising. Ask the experts – or be one yourself – in the AdMonsters discussion forum.

Latest Content Highlights

As an attendee at one of our events, you automatically get access to all of the content related to that event. By becoming an AdMonsters Member, you get access to all the premium features of the site, as well as access to content from all of our events, including those that you have not attended. We've assembled some of the latest members-only highlights below. For more information on becoming a Member, please see the AdMonsters Membership page.

The Server-to-Server Way: Going Beyond Header Bidding With Sonobi's Tony Katsur May 12, 2016
Familiar Show, New Stage: A Conversation About Mobile App Monetization with Playbill's Rachel Glickman Apr 20, 2016
Demystifying Mobile Video: Creative, Reporting, Standards and More Mar 28, 2016
Programmatic Video in Bloom: Talking VPAID, VAST 4.0 and More With VertaMedia’s Alex Volker Mar 1, 2016
AdMonsters Playbook: Cross-Platform Video Feb 28, 2016
AdMonsters Playbook: Header Bidding Feb 25, 2016
Picture This: A Conversation About Today's In-Image Advertising Strategies Feb 22, 2016
AdMonsters Playbook: Mobile App Advertising Feb 16, 2016
The New Image of In-Image Ads Jan 28, 2016
To Protect and Serve: A Conversation on Malware, Video, & HTML5 with GeoEdge’s Amnon Siev Jan 12, 2016
One Order to Rule Them All: Inside Gannett’s Massive Workflow Centralization Mission Jan 6, 2016
The Year in Outsourcing: A Conversation With OAO's Craig Leshen Dec 16, 2015
QA in the Videoscape: Keeping Quality in Line with Demand Dec 15, 2015
Meeting Header Tags Head On: What's Working and What's Next Dec 7, 2015
Splashing Around in Outstream: New Video Opportunities for Publishers Dec 3, 2015
Popular Demand: How Yield Management Can Attract New Buyers, Higher CPMs Nov 19, 2015
State of Ad Ops 2015 Nov 16, 2015
AdMonsters Playbook: Cross-Channel Data Nov 10, 2015
AdMonsters Playbook: The Ultimate Digital Video Guide Nov 9, 2015
Tearing Off the Flash Band-Aid: Publishers and the HTML5 Creative Opportunity Nov 6, 2015
Reaching Inward to Reach Outward: DMP Success Through Teamwork Nov 5, 2015
AdMonsters Playbook: Understanding Attention Metrics Nov 4, 2015
First-Party Data Playbook Oct 20, 2015
Broadcasting in a Programmatic World Oct 14, 2015
Where User Experience and Ad Ops Collide Sep 21, 2015
Breaking Out of the Two-Class System: Talking Holistic Yield Management With LiveRail's Vijay Balan Aug 25, 2015
Video Private Marketplaces Playbook Aug 18, 2015
Efficiency Within Complexity: A Conversation With Quantcast's Adrian D'Souza Aug 13, 2015
Location Is Everything: Talking Mobile Programmatic With Avazu’s Yi Shi Jul 6, 2015
The Rules of Mobile Advertising: Interview With Opera Mediaworks’ Mark Fruehan May 20, 2015
Convergence Coming: The Long Road to Streamlining Linear and Digital Ops Apr 20, 2015
Fight the Fragmentation: Grasping Cross-Device Audience Behavior Apr 6, 2015
Forging Forward: Unlocking PMP Potential Mar 30, 2015
AdMonsters Playbook: Incorporating Programmatic Video Mar 20, 2015
Workflow Overhaul: Break It Down, Rebuild It Better Feb 19, 2015
Download the 2014 Salary Survey Feb 10, 2015
The In Crowd: Leveraging Data and Tools to Meet Video Audience Guarantees Feb 3, 2015
The History of Ops, Part I Oct 20, 2014
The Changing Face of CPA: Interview With Epom’s Andrew Lebowski Oct 8, 2014
Tools For Tomorrow: A Conversation With Neil Sweeney, President & CEO of Juice Mobile Aug 27, 2014
How Viable Is Video Viewability? Jul 28, 2014
The Ad Ops Investment: An Interview With OAO's Craig Leshen and Michael Alania Jun 5, 2014
Publisher Viewability Litmus Test May 26, 2014
AdMonsters Playbook: Putting Audience Extension Into Action Mar 3, 2014
How Video Becomes the Champion of Mobile Revenue Feb 26, 2014
The Maturation of Programmatic Direct Jan 29, 2014
Explore the 2013 AdMonsters Salary Survey Dec 12, 2013
VPAID Errors and Other Pitfalls of Programmatic Video Dec 10, 2013
AdMonsters Publisher Maturity Index: The Initial Findings Dec 6, 2013
Take the 2013 Publisher Maturity Index Survey Dec 4, 2013
The AdMonsters Private Exchange Playbook Aug 20, 2013
The AdMonsters' Publisher DMP Evaluation Playbook Mar 18, 2013
Reach for the Sky: The Audience Extension Playbook Mar 5, 2013
AdMonsters Exclusive: Videoplaza Report Findings on IP-Delivered Video Jul 11, 2012
Keynote: Tom Bowman, BBC For Members Only

One no longer sells advertising on a website: those days are over. As more people use whatever device is in their hands at that moment to interact online, the focus must shift to buying and selling audience no matter how you reach them. Despite how quickly we innovate as an industry, users are already onto the next great device or web phenomenon. Citing a slew of data from 2012 London Olympics multi-screen efforts, Tom Bowman, VP Strategy & Operations Global Ad Sales for BBC Worldwide examines how to keep pace with this disruptive rate of change – and prepare for even faster shifts.

Jan 4, 2013
Wrap-Panel: Transcending Screens For Members Only

After a day of discussing advertising in the multi-screen world, this panel of experts from BSkyB, DoubleClick EMEA and Starcom MediaVest discuss why the focus on the screens and the technology may be missing the point. While digital operations experts obviously need to know about the technology to execute advertising campaigns, advertisers, agencies and brands need strategies that looks beyond the screen to the consumer.

Dec 18, 2012
Adobe: Beyond the Desktop For Members Only Dec 17, 2012
Keynote: Rick Webb, Tumblr For Members Only Dec 17, 2012
Wrap-Up Panel: A Fireside Chat on Digital Advertising's Future For Members Only Dec 17, 2012
Keynote: Funny or Die For Members Only Dec 17, 2012
Claire Valoti, O2 – Augmented Reality Gets Real For Members Only Nov 21, 2012
Chris Bruss & Ed Wise, Funny or Die – Branded Content Is a Laughing Matter For Members Only Oct 8, 2012
Three Trends That Change Everything – Outbrain For Members Only Oct 8, 2012
Matt LeMay, bitly – Data as Currency For Members Only Oct 8, 2012
Video: Jack Myers, Media Advisory Group – OPS TV 2012 For Members Only Aug 27, 2012
AdMonsters Ad Ops Salary Survey 2012 For Members Only Aug 22, 2012
Video: Evan Strauss, Shazam – OPS TV 2012 For Members Only Aug 21, 2012
Video: Fru Hazlitt, ITV - OPS London 2012 For Members Only Jul 26, 2012
Video: Jonny Shaw, Naked Play - OPS London 2012 For Members Only Jul 26, 2012
Video: Richard Wheaton, Neo@Ogilvy OPS London 2012 For Members Only Jul 26, 2012
Jack Myers, Media Advisory Group – The Future Economics of TV and Video For Members Only Jul 11, 2012
OPS Mobile NY 2012 – Keynote: Stephen Baer, The Game Agency For Members Only Jun 12, 2012
Rocket Fuel