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Keynote: Tom Bowman, BBC For Members Only
One no longer sells advertising on a website: those days are over. As more people use whatever device is in their hands at that moment to interact online, the focus must shift to buying and selling audience no matter how you reach them. Despite how quickly we innovate as an industry, users are already onto the next great device or web phenomenon. Citing a slew of data from 2012 London Olympics multi-screen efforts, Tom Bowman, VP Strategy & Operations Global Ad Sales for BBC Worldwide examines how to keep pace with this disruptive rate of change – and prepare for even faster shifts.
|Jan 4, 2013|
Wrap-Panel: Transcending Screens For Members Only
After a day of discussing advertising in the multi-screen world, this panel of experts from BSkyB, DoubleClick EMEA and Starcom MediaVest discuss why the focus on the screens and the technology may be missing the point. While digital operations experts obviously need to know about the technology to execute advertising campaigns, advertisers, agencies and brands need strategies that looks beyond the screen to the consumer.
|Dec 18, 2012|
|Adobe: Beyond the Desktop For Members Only||Dec 17, 2012|
|Keynote: Rick Webb, Tumblr For Members Only||Dec 17, 2012|
|Wrap-Up Panel: A Fireside Chat on Digital Advertising's Future For Members Only||Dec 17, 2012|
|Keynote: Funny or Die For Members Only||Dec 17, 2012|
|Claire Valoti, O2 – Augmented Reality Gets Real For Members Only||Nov 21, 2012|
|Chris Bruss & Ed Wise, Funny or Die – Branded Content Is a Laughing Matter For Members Only||Oct 8, 2012|
|Three Trends That Change Everything – Outbrain For Members Only||Oct 8, 2012|
|Matt LeMay, bitly – Data as Currency For Members Only||Oct 8, 2012|
|Video: Jack Myers, Media Advisory Group – OPS TV 2012 For Members Only||Aug 27, 2012|
|AdMonsters Ad Ops Salary Survey 2012 For Members Only||Aug 22, 2012|
|Video: Evan Strauss, Shazam – OPS TV 2012 For Members Only||Aug 21, 2012|
|Video: Fru Hazlitt, ITV - OPS London 2012 For Members Only||Jul 26, 2012|
|Video: Jonny Shaw, Naked Play - OPS London 2012 For Members Only||Jul 26, 2012|
|Video: Richard Wheaton, Neo@Ogilvy OPS London 2012 For Members Only||Jul 26, 2012|
|Jack Myers, Media Advisory Group – The Future Economics of TV and Video For Members Only||Jul 11, 2012|
|OPS Mobile NY 2012 – Keynote: Stephen Baer, The Game Agency For Members Only||Jun 12, 2012|
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