Martin Loat is CEO and founder of the Propeller Group, a London-based PR agency that shares content with influencers in the media, advertising and technology space. Martin started his career as a journalist on the trade press and has written about media for national newspapers including The Financial Times and The Guardian. A 'poacher turned gamekeeper,' Martin originally set up Propeller to help media and marketing companies manage their PR and corporate reputations. With 20 years experience, Martin has advised clients including News International, Telegraph Media Group, ITV, Eurosport, Turner Entertainment, Disney, CNN, Viacom, Last.fm, Carat, MPG, RKCR/Y&R, goviral and many more. He oversaw Propeller Group’s expansion from a PR agency into a broader comms business that manages web and social media conversations and also creates mobile apps through its Propeller Mobile division. He is currently driving the repositioning of the business with the ‘elevator pitch’ of Propeller: we build business profit by building business profile and shaping and sharing your content with influencers – online, offline and eyeline.