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Beyond Cookies: Rethinking Supply Chain Optimization in the Face of Advertising Challenges
With cookies eventually going away for good, SPO may never be the same. So where does that leave SPO and how will advertisers and suppliers work together again to retain the efficiency to which they’re…
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How Data Curation Cures Publishers’ MFA Sickness: Q&A with Eli Heath, Head of Identity at Lotame
The MFA debacle plagued the minds of publishers and advertisers alike last year, and many made pledges to do their best to eradicate their existence on their sites. Yet, MFA sites are still going steady. According to Eli Heath, Head of Identity at Lotame, this underscores advertisers' need to explore alternative…
Read More🌯 Best Buy CNET Partnership Marks New Era of Retail Media; BOMESI and Raptive to Uplift Diverse Media
AdMonsters has long advocated for strong partnerships between publishers and retail media networks, given how such bonds could deliver the holy grail (aka the customer-first future). That's why it's no surprise that Best Buy is joining forces with CNET to extend advertisers' reach, while also enhancing customers' shopping experiences.
Read MoreWhat Every Ad Ops Team Needs to Know About ScamClub’s Malicious VAST & VPAID Attacks
Towards the end of last year, my company began to notice an uptick in malicious redirects stemming from video ad units—a first for the digital media ecosystem. Specifically, scammers have begun injecting malicious redirects through VAST tags that redirect users to a fraudulent website, regardless of whether the ad was…
Read MoreShaping the Future of Auto Advertising: Harnessing CTV and 1st-Party Data for Precision Targeting in a Post-Cookie Landscape
With purchase cycles spanning weeks and customers encountering hundreds of auto ads, it can be difficult to differentiate yourself from the competition. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. CTV is helping fill the void.
Read MoreTikTok’s Ticking Clock: Ad Tech Experts Sound Off on the Looming Ban
As the saying goes, 'With great popularity comes great scrutiny.' The House's sudden decision to ban TikTok in March, which caught TikTok executives off guard, is a testament to this. The strained relationship between our government and the ByteDance-owned company, exemplified by CEO Shou Zi Chew's contentious court appearance with…
Read MoreBalancing Act: Unwind Media’s Journey to Sustainability
Unwind Media is pioneering strategies that not only lessen the publisher's environmental impact but also enhance their bottom line. In this exclusive Q&A, Downinghall shares insights into the innovative approaches that have enabled Unwind Media to balance economic performance with ecological responsibility, providing valuable lessons for the industry.
Read MoreGreener Companies, Greener Campaigns: A Dirty Industry’s Quest to Change
Alpine Founder Brian Murphy talks about what media sustainability means in 2024. AdMonsters spoke with Murphy about Alpine Project's progress, how brands and agencies can measure the environmental impact of their ad spend, why ad tech companies should start operating on cloud-based platforms, greenwashing and so much more.
Read More20 Ad Tech Industry Experts Weigh In On Google’s Third Party Cookie Deprecation Delay
The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome's third-party cookies by the end of this year. But what does the industry think? We asked 17 ad tech thought leaders for their points of view, and here's what…
Read MoreWhat is the CJPA, and How Will it Affect News Publishers?
The California Journalism Preservation Act (CJPA) aims to shake up online big tech operations. Under current regulations, these platforms are only required to submit terms of service reports occasionally. But if this bill passes, they'll have to cough up monthly or quarterly cash to digital journalism providers proportional to how much advertising…
Read MoreExpanding Revenue Streams: Spotify’s Innovative Dive into E-Learning Video Content
Third-party publishers own the content they license to Spotify. In terms of revenue sharing, earnings are divided among the creator, the publisher, and Spotify. Additionally, Plai, an AI-powered platform that allows brands to swiftly create, deploy, and monitor their campaigns across various platforms, will provide advertising offerings within these new…
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