I feel like I’ve been eating, breathing and sleeping programmatic video over the past year. But have no complaints as this has to be one of the most exciting areas in advertising technology. Oh, you think I’m joking? Why don’t you download our new playbook on private marketplaces and advanced studies in programmatic video and see who’s clowning?
First, consider the money: according to eMarketer, programmatic channels will account for 28% ($2.8 billion) of all U.S. digital video ad spending in 2015. But you shouldn’t just be excited by revenue figures — a hefty percentage of those billions will be transacted through private marketplaces, which are paving the way to the future of digital video buying and selling. And likely TV transactions as well.
Kindly sponsored by the people at SpotXchange, our new playbook dives deeper into private video marketplaces and the mechanisms (Deal ID) that power them. We’ll look at why video PMPs are so popular with both advertisers and publishers as well as the advantages and challenges around Deal ID. In addition, the playbook will dive into the notion of programmatic direct, particularly as it relates to PMPs and Deal ID, while examining in-development capabilities around guaranteeing against audiences using programmatic-based transactions. We’ll also discuss the potential for programmatic TV and mobile PMPs.
Finally, we’ll leave you with some suggested best practices for PMPs and ideas for future integrations of new technology in this fast-changing space. Overall, this playbook aims to aid digital revenue specialists as they translate strategic business and monetization goals into practical executions that smartly leverage available technology and partner companies.
So stop dawdling and get downloading!
(Also, check out the companion playbook on programmatic video released early 2015.)