Features

Ops Turns 10

The day before Ops 10 years ago, AdMonsters Founder, Bowen Dwelle, had an epiphany: Ops is Sexy. We had never discussed this kind of messaging before, says Rob Beeler, Chairman, AdMonsters. All I knew is that I was going to find myself in front of a few hundred people (Ops…

Read More

Data Is Biggest Star at Hulu NewFront

As industry players are pondering the usefulness of the upfront in the digital age and digital publishers are bowing out of the NewFronts, Hulu pretty much gave a master class in how to do it right. The presentation was quite an inside look at the potential—or perhaps the fast-approaching future—of…

Read More

What Is a CDP?

CDP might sound like another martech or adtech acronym that will make its way into obscurity, but in a post-GDPR world where first-party relationships will be vital to survival, the Consumer Data Platform (CDP) is the ultimate tool for true consumer identity resolution. During his presentation, “All You Need Is…

Read More

When 5G Gets Here It Will Be Awesome; Also Bad

5G, the supercharged fifth-generation of cellular wireless, is being touted as the next best thing since, well, since true 4G (because LTE really isn’t 4G after all, is it?). It will be the Hennessy Venom GT, which reaches up to 270 mph (or if you prefer a comic book reference,…

Read More

How to Hire and Train an Ad Ops Team That Everyone Will Love

While instinct might lead you to recruit people for ad ops who possess above average technical skills, most ad ops professionals—who have been in the game for a long time—will tell you that hiring for soft skills is equally, if not more important, than technical skill requirements. The right people…

Read More