Many publishers work with both local and national agencies and advertisers and they both provide unique challenges. Our presentation in Portland offered some insight into how we approach these challenges:Be a Consultant to Sales. The knowledge you have about your site and its products goes a long way in helping…
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No one will argue that the Display marketplace is an incredibly fragmented and inefficient system. Try as they might this advertiser driven ecosystem has created a few problems long hidden by overinflated CPMs. First are the serious issues in the market’s ability to scale. Second, is the arbitrage and optimization…
Read More"Six months ago very few people were talking about verification services. Now, the market is flooded with a dozen companies offering competing services. There are clearly issues being brought to light that buyers and sellers need to contend with." - David Cohen, EVP, US Director of Digital Communications at UM.Overview…
Read MoreJoin our Webcast on February 8th, 2011 at 1pm ESTOverviewAs Ad Operations leaders, naturally you are focused on operations and probably less focused on the technology. iFrames and JavaScript are terms used regularly, but you may not be familiar with the pros and cons of each and what they really…
Read MoreOverviewA huge component of any Ad Operations team’s success is the implementation of the ad tags on the sites they are responsible for. Ad tags must be properly placed and pass the correct information to the ad server to enable reliable inventory forecasting and to create ad products for sales…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 5:00 registration opens at 8:30am; enjoy breakfast until 9:00am** Please Note: There is a NYC Ad Operations Happy Hour being held immediately after class just one short block from the training facility. Location: () Fee: $ (includes course materials,…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 5:00 registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, refreshments and a networking luncheon) Registration: Enroll online Course Description: One of the defining traits of online advertising, is the amount…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 5:00 registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, refreshments and a networking luncheon) Registration: Enroll online Course Description: One of the defining traits of online advertising, is the amount…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 17:00 registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: ? (includes course materials, lab fees, refreshments and a networking luncheon) Registration: Enroll online Course Description: One of the defining traits of online advertising, is the amount…
Read MoreAdMonsters Network Ad Ops Forum An AdMonsters event specifically designed for leaders in online technology and ad operations at advertising networks. Event News & Updates Keynote address: Chris Jay Hoofnagle of the Berkeley Center for Law & Technology to present keynote address "Networks, Regulation and Privacy: Understanding where we are…
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