Webcast US XVI – Verification Services: Best practices for media buyers and sellers in a new, transparent market

“Six months ago very few people were talking about verification services. Now, the market is flooded with a dozen companies offering competing services. There are clearly issues being brought to light that buyers and sellers need to contend with.” – David Cohen, EVP, US Director of Digital Communications at UM.

Overview

 Since the beginning on online advertising, advertisers and agencies have been looking for transparency – to know when, where and to who their purchased impressions have been served. They want to know that their money is being well spent and achieves maximum effect. The intensity for transparency has only grown as the economy has made more clients demand accountability for their media spend. To keep the money rolling in, agencies need to show they can deliver what they promise. What has emerged is a new player in the online space – online media verification companies – that help make sure campaigns deliver as promised. A number of these companies have sprung up rather quickly promising insight into what is truly going on when a campaign starts.

For Agencies and Brands

For all their promise, verification solutions mean for agency and brand ad operations teams a new set of services to be researched, understood, evaluated and implemented. This session will provide an overview of this quickly growing landscape, the things to look for in selecting a verification solution and best practices for implementing and using to their full potential.

For Publishers and Networks

For publishers and networks, this is a clarion call of a significant change in how media is bought and sold. Media sellers should expect agencies to modify insertion orders to use verification systems to determine what agencies will and won’t pay for. If this grows in practice, media sellers will be held accountable by third parties for the impressions they deliver. For publisher and network ad operations teams, this session will give perspective on how agencies are approaching these new services and offer to media sellers best practices in working with clients using these systems. Verification systems also offer solutions to networks and publishers to better understand their own impressions.

Webcast Details

The webcast will start at 12pm EST on December 10th. The presentation will last approximately 60 minutes with at least 10 to 15 minutes of discussion with attendees.

The Presenters

Required Technology

Our online technical forum series will be presented on Adobe Connect Pro. Audio will be streamed online or available by toll-free number. Please use the testing tool provided by Adobe® before joining one of the AdMonsters webcasts. The tool can be found here.

About the Online Tech Forum Series

The AdMonsters online technical forums series provide an opportunity for the online ad operations community to explore specific aspects of the industry in-depth throughout the year. Each webcast will be hosted by senior ad ops executives and will focus on a particular aspect of the industry. Some topics will be technology specific, others will examine a particular piece of software or workflow solution. All will be led by our members and, in the AdMonsters tradition, will be open discussions among peers that will leave attendees with specific takeaways.
The sessions will be recorded live including a question & answer segment. This recording will be made available on demand on the AdMonsters website after the event.