Training – 208: Metrics, Analysis & Reporting
May 08, 2009
Metrics, Analysis & Reporting
Registration opens February 06, 2009
Registration ends May 05, 2009 at 12:00 am
Early Bird Deadline: May 01, 2009
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| Date: | |
| Time: | 9:00 to 5:00 registration opens at 8:30am; enjoy breakfast until 9:00am |
| Location: | () |
| Fee: | $ (includes course materials, lab fees, refreshments and a networking luncheon) |
| Registration: | Enroll online |
Course Description:
One of the defining traits of online advertising, is the amount and detail of the data that can be acquired and the ability to more accurately
measure the return on investment (ROI) of an ad campaign. But what exactly are the best metrics for measuring campaign performance? With a wealth of data available the task putting it
all together can be formidable. This course aims to demystify the arithmetic of online marketing; to look at how advertisers
bring different sources of data together to get a 360 image of how a brand is doing online.
Three sources of data will be looked at in depth.
The second part of the course will look in depth at Cost Per Aquisition (CPA) business models. From how to set up CPA campaigns,
how measure them and how to optimise them. We will examine real industry case studies to illustrate how data is used.
The course takes a practical focus with plenty of excerices to help you get up to speed with your own analysis.
Who Should Attend?:
Whether you work at an agency, network or form part of an online publishing team, it is vital to have a handle on how campaigns are performing. Open to all marketing professional with an interest in understanding more about the metrics of campaign performance.
Benefits of Attending:
Course Concepts:
About the Instructor:
Doug M. Wintz is founder and principle of DMW MediaWorks, 
a consultancy in interactive media and operations, with long-term clients that include the market leaders in online health, broadcast television, behavioral targeting and custom publishing.
Doug began his interactive career with Prodigy in 1988. During that time, he pioneered the sales and development of online applications for automotive clients Toyota, Ford and Autobytel, brokerage firm PCFN (DLJ Direct) and grocers Dominick’s and D’Agostino. He led the development of one of the first online ad networks for Softbank, managed sales/operations for game site Uproar and recently served as VP of Digital Media Solutions for Lycos.