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Attention Metrics and Trust: A Conversation with Jennifer Castillo, Dow Jones
At AdMonsters Sell Side Summit Austin, we spoke with Jennifer Castillo, Executive Director, Ad Operations at Dow Jones about why attention metrics aren’t a silver bullet, but a critical piece of how publishers build trust,…
AdMonsters Sell Side Summit Sell Side Summit Fort Lauderdale 2025
Next Event:
March 5-6, 2026 | New York, NY
500+ Leaders. 2 Days. 1 Convergent Marketplace. Previously CTV Connect, Convergent TV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. Audiences no longer live in silos, and neither can marketers. This event brings together brands, agencies, publishers, networks, and tech leaders to tackle the challenges of […]
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Driving Digital Growth with Matt Barsomian, VP of Digital Partnerships at NESN
New England Sports Network’s Matt Barsomian talks streaming, women’s sports, and signal loss. He shares insights on how publishers can find new plays in a rapidly shifting ad game.
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Balancing Innovation And Interoperability: Navigating Prebid’s Transaction ID Change
Prebid’s Transaction ID change sparks debate over publisher innovation vs. open standards, raising questions about transparency and interoperability. Terry Guyton-Bradley, Head of Retail Media at Tata Consultancy Services, shares his insights.
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Inside People Inc.’s (Dotdash Meredith) Antitrust Lawsuit Against Google
People Inc. filed a lawsuit against Google August 29, seeking compensation for revenue lost from Google’s monopolistic ad tech business. The lawsuit challenges Google’s decades-long dominance in programmatic auctions.
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Bridging Silos: Streamlining Direct And Programmatic Advertising At U.S. News & World Report
Jake Sullivan, who serves as senior director of ad monetization, U.S. News & World Report is blending user experience, data strategy and advertising performance to connect with their audience.
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Publisher Blues: 10 Bold Moves To Rewire News For The Next Decade
In 2000, US newspapers made more money than ever before, but have since then lost about two-thirds of that revenue. Here are 10 big, bankable ideas for turning the page.
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How A 30-Line JavaScript Snippet Took Our Ad Viewability from 55% To 89%
Jared Collett at Major League Fishing came up with a JavaScript snippet that pauses refresh if the ad isn’t in view. It shot their viewability up from 55% to 89%.
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Publishers vs. AI: Dealmaking and Rulemaking
The shift to AI-driven content discovery are hurting publishers, small and large. Norine Rogers, founder of the recipe site Norine’s Nest, said unregulated AI has become an existential threat to her business.
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The Yield Doctor’s Prescription for Bigger Bids? Lower Floors.
In this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields.
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What Ad Ops Teams Need to Know About Privacy Now
Privacy Lawyer Jessica Lee answers these questions for publishers: How much liability do publishers carry for downstream vendor behavior? Are probabilistic age estimates enough? What does “strictly necessary” really mean for measurement?
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One Band, One Sound
When publishers gather to address sales, product, and operations alignment, old frustrations resurface. But, so do new frameworks, candid stories, and solutions worth taking home.
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